| dc.contributor.author | Dhiasaogi, Firza | |
| dc.date.accessioned | 2023-01-19T03:34:31Z | |
| dc.date.available | 2023-01-19T03:34:31Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5700 | |
| dc.description | The purpose of this research is to describe and explain the effect of digitalmarketing by paying attention to photography product variable, social mediacontent, and buzzer management on purchase decision at Auto Cibuburworkshop, East Jakarta. This research uses quantitative approach with samplethat is taken 388 respondents with purposive sampling technique in which has thecriteria of people who own cars in DKI Jakarta Province and have done purchaseservice at Auto Workshop Cibubur, East Jakarta. Thisresearch is processedusing SPSS, with data collection method with questionnaires using google form.The result of this research indicates that the variables that are researched areinterrelated. Photography product is considered to ease consumers to remembermessage that is related to the information that is given, give all information that isneeded by the consumers, and give impression strength to the consumers in orderto determine its purchase decision. Social media content concerns consumerconfidence, if consumers are confident that the store runs its business correctlyand the products that are sold that can be liable therefore the consumers will notbe doubtful to do purchase, so that can determine its purchase decision.Attractive buzzer management will drag out to visit and to shop service so that theconsumers will feel satisfaction and pleasure, therefore will allow servicepurchase at workshop to greater. Thus, it can be concluded that photographyproduct, social media content, and buzzer management affect positive significanton purchase decision. | en_US |
| dc.description.abstract | Penelitian bertujuan untuk menggambarkan dan menjelaskan pengaruhdigitalmarketingdengan memperhatikan variabel produk fotografi, konten media sosial,danbuzzer managementterhadap keputusan pembelian di bengkel Auto Cibubur,Jakarta Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan sampelyang diambil adalah 388 responden dengan teknikpurposive samplingyangmemiliki kriteria masyarakat yang memiliki mobil di Propinsi DKI Jakarta dantelah melakukan pembelian jasa di Bengkel Auto Cibubur,Jakarta Timur.Penelitian ini diolah menggunakanSPSS, dengan metode pengumpulan datadengan kuisioner menggunakangoogle form. Hasil penelitian ini menunjukkanbahwa Variabel-variabel yang diteliti saling berhubungan. Produk fotografidianggapmemudahkankonsumen mengingat pesan berkaitan dengan informasiyang diberikan, memberikan semua informasi yang dibutuhkan konsumen, danmemberikan kekuatan kesan kepada konsumensupaya dapat menentukankeputusan pembeliannya. Konten media sosialmenyangkut keyakinankonsumen,jika konsumen yakin bahwa toko menjalankan bisnisnya dengan benar dan produkyang dijual dapat dipertanggungjawabkan maka konsumen tidak akan ragu untukmelakukan pembelian, sehinggadapat menentukan keputusan pembeliannya.Buzzer managementyang menarik akan memancing untuk berkunjung danberbelanja jasa, sehingga konsumen akan merasakan kepuasan dan kesenangan,maka akan memungkinkan pembelian jasa di bengkel semakin besar. Sehinggadapat disimpulkanbahwa produk fotografi, konten media sosial,danbuzzermanagementberpengaruh signifikan positif terhadap keputusan pembelian. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Digital Marketing | en_US |
| dc.subject | Produk Fotografi | en_US |
| dc.subject | Konten Media Sosial | en_US |
| dc.subject | Buzzer Management | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.title | PENGARUH PENGGUNAAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BENGKEL AUTO CIBUBUR JAKARTA TIMUR | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10115262 | |
| dc.identifier.dosenpembimbing | Whidya Utami | |
