| dc.contributor.author | Susilo, Giolandro Eric | |
| dc.date.accessioned | 2023-01-19T04:18:29Z | |
| dc.date.available | 2023-01-19T04:18:29Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5704 | |
| dc.description | The research is done to find out theeffect of perceived price, product quality,and perceived value on purchase decision of ricebowl Babibong. This research is basedon by research to find out what affects consumers in buying Babibong ricebowlproduct, that leads to perceived price, productquality and perceived value variables.The purpose of this research is to find out what indicator that affects purchase decisionof Babibong customers. The method that is used for data collection in this research ispurposive sampling, that is, the population that is filtered with certain criteria, and itspopulation is gathered from Babibong Instagram social media. The sample that is usedfor this research is 154 people who are distributed through online media by using onlinequestionnaires and have fulfilled the criteria that is required. Data process method usesvalidity test, reliability test, normality test, heteroscedaticity test, multicollinearity test,F test, t test, correlation coefficient test (R), determination coefficient test (R2). Theresult of this research concludes that perceived price, product quality, and perceivedvalue affect significant on purchase decision. From the test result of those threevariables can be considered vital for customers’s purchase decision, because it iscommonly used and happened daily. | en_US |
| dc.description.abstract | Penelitian dilakukan untuk mengetahui pengaruh persepsi harga, kualitasproduk, dan persepsi nilai terhadap keputusan pembelian pelanggan Babibong.Penelitian ini dilatar belakangi oleh penelitian untuk mengetahui apa saja yangmempengaruhi konsumen dalammembeli produkricebowlBabibong, yang mengarahpada variabel persepsi harga, kualitas produk, dan persepsi nilai. Tujuan penelitian inijuga untuk mengetahui indikator apa saja yang mempengaruhi keputusan pembelianpelanggan Babibong. Metode yang digunakan untuk pengumpulan data dalampenelitian ini adalah purposive sampling yaitu populasi disaring dengan kriteriatertentu, dan populasinya dikumpulkan dari media sosial Instagram Babibong. Sampelyang digunakan untuk penelitian ini adalah 154 orang yang disebarkan melalui mediaonline dengan menggunakan kuesioner online dan sudah memenuhi kriteria yangdipersyaratkan. Metode pengolahan data menggunakan uji validitas, uji reliabilitas, ujinormalitas, uji heteroskedatisitas, uji multikolinieritas, uji F, ujit, uji koefisien korelasi(R), uji koefisien determinasi (R2). Hasil penelitian ini menyimpulkan bahwa persepsiharga, kualitas produk, dan persepsi nilai berpengaruh signifikan terhadap keputusanpembelian. Dari hasil pengujian ketiga variabel tersebut dianggap vital bagi keputusanpembelian pelanggan karena sudah umum digunakan dan terjadi setiap hari. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Persepsi Harga | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Persepsi Nilai | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.title | PENGARUH PERCEIVED PRICE , KUALITAS PRODUK, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN RICEBOWL BABIBONG | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 20170002 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117089 | |
| dc.identifier.dosenpembimbing | Auditia Setiobudi | |
