| dc.contributor.author | Riadi, Irvan | |
| dc.date.accessioned | 2023-01-19T08:20:42Z | |
| dc.date.available | 2023-01-19T08:20:42Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5712 | |
| dc.description | The era development from time to time in fact rapidly and results a lot of newcompaniesareestablishedandsellproductscausethecompetitionoccursanda lot offood product types exist at the market.One of the food products issnailchip.UncleJohnisoneofSMEsthatsellsproductsuchassnailchip.Thepurposeofthisresearchistofindouttheeffectofperceivedinnovation,perceived quality, andbrand awarenesson purchase intention on Uncle Johnsnail chip. The population that is obtained is 96respondents, it is obtained byusingTheLemeshowPatternandwhohaveneverboughtUncleJohnsnailchip.Data analysis technique uses validity test,reliability test,classical assumptiontest,multiplelinearregressionanalysis,determinationcoefficienttest,Ftestandt test that are processed by using SPSS 26 software.Questionnaire distribution through google form with total of 28 statement itemsEvaluation use Likert scale1 to 5.Fromresult of the research, it is obtained the resultperceived innovationaffects significant positive on purchase intentionandbrandawarenessaffectssignificant positiveonpurchaseintention.Whereas, perceivedquality does nothave effect on purchase intention ofUncle John snail chip. | en_US |
| dc.description.abstract | Perkembanganjaman dari waktu ke waktu tentunyasangat pesat danbanyakmenghasilkanperusahaan-perusahaanbaru.Banyaknyaperusahaanyanglahir danmenjual produk-produknya menyebabkan terjadinya persaingan danbanyakjenisproduk makanan yang ada di pasar. Salah satu produk makanantersebut adalahkeripik bekicot, Uncle John adalah salah satu UMKM yangmenjualprodukberupakeripikbekicot.Penelitianinibertujuanuntukmengetahui pengaruh persepsi inovasi,persepsi kualitas, dan kesadaran merekterhadapminatbelikeripikbekicotUncleJohn.Populasiyangdidapatkanadalahsebanyak96responden,didapatkanmenggunakanrumusLemeshowdanmerupakan orang yang belum pernah membeli keripik bekicotUncle John.Teknik analisis data menggunakan Uji Validitas, Uji Reabilitas, UjiAsumsiKlasik, Anaisis Regresi Linier Berganda, Uji Koefisien Determinasi, Uji FdanUjityangdiolahmenggunakansoftwareSPSS26.PenyebarankuesionermelaluiGoogleFormdengan jumlah butirpernyataansebanyak28 butir, penilaianmenggunakan skala likert 1-5. Dari hasil penelitian diperoleh hasil: (1) persepsiinovasi berpengaruh positif signifikan terhadap minat beli; (2) kesadaran merekberpengaruhpositifsignifikanterhadapminatbeli.Sedangkan,persepsikualitastidakmemilikipengaruhterhadapminat belikeripikbekicot UncleJohn. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Persepsi Inovasi | en_US |
| dc.subject | Persepsi Kualitas | en_US |
| dc.subject | Kesadaran Merek | en_US |
| dc.title | PENGARUH PERSEPSI INOVASI, PERSEPSI KUALITAS, DAN KESADARAN MEREK TERHADAP MINAT BELI KERIPIK BEKICOT UNCLE JOHN | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117304 | |
| dc.identifier.dosenpembimbing | Auditia Setiobudi | |
