| dc.contributor.author | Kurniawan, Irvine | |
| dc.date.accessioned | 2023-01-19T08:34:12Z | |
| dc.date.available | 2023-01-19T08:34:12Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5713 | |
| dc.description | Parfaire is a business that run in food and beverage field that wasestablished in 2020. The purpose of this research is to find out the effect of productquality, brand image, and promotion on purchase decision of Parfaire product. Theresearch use quantitative method as helping tool of instrument of data collectionfrom questioner. The population of this research is the customer who know Parfaireproduct that live in Bali. This sample uses purposive sampling with total respondent150 people. With the help of SPSS and using multiple linear regression analysis asdata analysis method. From the result of the research shows that product quality,brand image, and promotion has significant value on purchase decision of Parfaireproduct. Based on the result of the above research, the better product quality,brand image, and promotion that are done by Parfaire therefore there will behigher purchase decision that are done by the customers. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui efek dari kualitas produk, citramerek, dan promosi terhadap keputusan pembelian produk Parfaire. Penelitianmenggunakan metode kuantitatif sebagai alat bantu pengumpulan data darikuesioner. Populasi dari penelitian ini adalah pelanggan yang mengetahui produkParfaire yang tinggal di Bali, dengan sampel menggunakan purposive samplingdengan responden sebanyaj 150 orang. Dengan bantuan SPSS dan menggunakananalisis regresi linear berganda sebagai metode analisis data. Dari hasil penelitianmenunjukkan bahwa kualitas produk, citra merek, dan promosi memiliki pengaruhyang signifikan terhadap keputusan pembelian produk Parfaire. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Citra Merek | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PARFAIRE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 20070061 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117287 | |
| dc.identifier.dosenpembimbing | J.E Sutanto | |
