| dc.contributor.author | Tandiono, Jennifer | |
| dc.date.accessioned | 2023-01-19T09:06:36Z | |
| dc.date.available | 2023-01-19T09:06:36Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5715 | |
| dc.description | This research is done to find out the effect of social media promotion (instagram)with customer trust as a mediation on repurchase intention of letterpress.coproducts. Seeing from theincreasing development of social media, people oftenhave the intention to reshop online. However, consumers often lack of confidenceon a product in fulfilling promise. In order to collect research data, 110questionnaires are distibuted to respondents who are above 17 years old and haveever purchased Letterpress products at least twice, sampling was done bypurposive sampling method. The result of this research is that social mediapromotion affects positive and significant on repurchase intention withcustomertrust mediation. Thus, it can be concluded that these four hypotheses areaccepted. | en_US |
| dc.description.abstract | Penelitian ini dilakukan untuk mengetahui pengaruhsocial mediapromotion (instagram)dengancustomer trustsebagai mediasi terhadaprepurchase intentionproduk letterpress.co. Melihat dari perkembangan socialmedia yang semakin meningkat, masyarakat sering kali memiliki niat dalamberbelanja kembali secara online. Namun konsumen seringkali kekurangankepercayaan akan suatu produk dalam pemenuhan janji. Guna mengumpulkandata penelitian menyebarkan 110 kuesioner kepada responden yang berusia diatas17 tahundan sudah pernah membeli produk Letterpress minimal sebanyak 2 kali,pengambilan sampel dilakukan dengan metodepurposive sampling. Hasil daripenelitian ini adalah social media promotion berpengaruh positif dan signifikanterhadap repurchase intention dengan mediasi customer trust. Sehingga dapatdisimpulkan bahwa 4 hipotesis ini diterima. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Social Media Promotion | en_US |
| dc.subject | Kepercayaan Konsumen | en_US |
| dc.subject | Niat Pembelian Ulang | en_US |
| dc.title | PENGARUH SOCIAL MEDIA PROMOTION (INSTAGRAM) DENGAN CUSTOMER TRUST SEBAGAI MEDIASI TERHADAP RE PURCHASE INTENTION PRODUK LETTERPRESS.CO | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 20200210 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117261 | |
| dc.identifier.dosenpembimbing | Irantha Hendrika Keneng | |
| dc.identifier.dosenpembimbing | Aria Ganna Henryanto | |
