| dc.contributor.author | Djojokusumo, Jonathan Kevin | |
| dc.date.accessioned | 2023-01-20T05:47:02Z | |
| dc.date.available | 2023-01-20T05:47:02Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5721 | |
| dc.description | Dapur Nusantara is a business that runs in food field that sells products likerice bowl with Indonesian typical taste. The purpose of this research is to find outthe effect of e-service quality on repurchase intention, e-service quality on customersatisfaction, customer satisfaction on repurchase intention, and e-service qualityon repurchase intention through customer satisfaction as mediation variable. Thepopulation of this research is consumers of rice bowl products that have everbought through social media with sampling method using Hair et al. formula, asmany as 150 respondents. The analysis tool that is used is PLS-SEM with theassumption that each variable affects positively and significantly. The results of theresearch show that e-service quality affects significant positive on repurchaseintention, e-service qualityaffects significant positive on customer satisfaction,customer satisfaction affects significant positive on repurchase intention, e-servicequality affects significant positive on repurchase intention through customersatisfaction as mediation variable.The advantage of this research is the ease oftaking respondents because of the large number of respondents who are consumersof rice bowl products. The benefit of this research is to find out what factors thataffects consumers' repurchase intention on rice bowl products. | en_US |
| dc.description.abstract | Dapur Nusantara adalah bisnis yang bergerak dibidang makanan yangmenjual produk beruparicebowldengan cita rasa khas Indonesia. Tujuan penelitianini adalah untuk mengetahui pengaruhdarie-service qualityterhadaprepurchaseintention,e-service qualityterhadapcustomer satisfaction,customer satisfactionterhadaprepurchase intention, dane-service qualityterhadaprepurchase intentionmelaluicustomer satisfactionsebagai variabelmediasi. Populasi penelitian ini adakonsumen produkricebowldengan metode sampling berupa rumus Hair et al.,sebanyak 150responden. Alat analisis yang digunakan adalah PLS-SEM denganasumsi tiap variabel memengaruhi secara positif dan signifikan. Hasilpenelitianmenunjukkan bahwae-service qualityberpengaruh positif signifikan terhadaprepurchase intention,e-service qualityberpengaruh positif signifikan terhadapcustomer satisfaction, customer satisfactionberpengaruh positif signifikanterhadaprepurchase intention,e-service qualityberpengaruh positif signifikanterhadaprepurchase intentionmelaluicustomer satisfactionsebagai variabelmediasi. Keunggulan penelitian ini adalah mudahnya pengambilan respondenkarena banyaknya responden yang merupakan konsumen produkricebowl. Manfaatpenelitian ini adalah untuk mengetahui faktor apa saja yang memengaruhi minatpembelian ulang konsumen pada produkricebowl. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Dapur Nusantara | en_US |
| dc.subject | E-Service Quality | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Repurchase Intention | en_US |
| dc.title | PENGARUH E - SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI MEDIASI CUSTOMER SATISFACTION PADA PEMBELIAN MAKANAN SIAP SAJI ( RICE BOWL) PADA TARGET PASAR USAHA DAPUR NUSANTARA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117905 | |
| dc.identifier.dosenpembimbing | Tommy Christian Efrata | |
| dc.identifier.dosenpembimbing | Lili Kristanti | |
