| dc.contributor.author | Juan, Julius Jessen | |
| dc.date.accessioned | 2023-01-20T06:30:55Z | |
| dc.date.available | 2023-01-20T06:30:55Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5727 | |
| dc.description | This studyis condctedto determine the relationship between the influence ofServiceQuality and Distribution Channels on T'nuners Product PurchaseDecisions as measured by 12 indicators. Indicators of the Service QualityVariables measured are: Service Accuracy, Service Speed, Employee Politeness,Employee Attention, and Employee Knowledge. The indicators of the measuredDistribution Channel variables are: Easy to Find, Fast Delivery, ShippingSupervision, Shipping Costs. The purchasing decision variable as the dependentvariable, is measured using 3 indicators, namely: Likes Products, Provides GoodService, and Ease of Purchasing Online. This study uses quantitative methodswith sampling using non-probability sampling. The non-probability samplingtechnique chosen in this study is saturated sampling. This study used 82 consumerrespondents for T'Nuners products. The results of overall hypothesis testing of thesimultaneous test prove the hypothesis that Service Quality and DistributionChannels have a significant effect on Purchasing Decisions. In addition, based onthe independent t-test,it can be seen that Service Quality has a positive influenceon the Purchase Decision of T'Nuners products, while Distribution Channels donot have a positive influence on the Purchase Decision of T'Nuners products. | en_US |
| dc.description.abstract | Penelitian ini ditujukan untuk mengetahui hubungan pengaruh Kualitas LayananDan Sluran Distribusi Terhadap Keputusan Pembelian Produk T’nuners yangdiukur dengan 12 indikator. Indikator dari Variabel Kualitas Layanan yang diukuryaitu :Akurasi Layanan, Kecepatan Layanan, Kesopanan Karyawan, PerhatianKaryawan, dan Pengetahuan Karyawan. Indikator dari variabel Saluran Distribusiyang diukur yaitu: Mudah Ditemukan, Pengiriman Cepat, PengawasanPengiriman, Ongkos Kirim. Variabel Keputusan pembelian sebagai variabelterikat, diukur menggunakan 3 indikator yaitu: Menyukai Produk, MemberiPelayanan yang Baik, dan Kemudahan Pembelian Secara Online. Penelitian inimenggunakan metode kuantitatif dengan pengambilan sampel menggunakan caranon-probability sampling. Adapun teknik non-probability sampling yang dipilihdalam penelitian ini adalah sampling jenuh. Penelitian ini menggunakan 82responden konsumen produk T’Nuners. Hasil pengujian hipotesis secarakeseluruhan uji simultan membuktikan hipotesis Kualitas Layanan dan SaluranDistribusi berpengaruh signifikan terhadap Keputusan Pembelian. Selain itu,berdasarkan uji independent t-test, dapat diketahui bahwa Kualitas Layananmemiliki pengaruh positif terhadap Keputusan Pembelian produk T’Nuners,sedangkan Saluran Distribusi tidak memiliki pengaruh positif terhadap KeputusanPembelian produk T’Nuners. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Kualitas Layanan | en_US |
| dc.subject | Saluran Distribusi | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.title | PENGARUH KUALITAS LAYANAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK T’NUNERS | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117236 | |
