| dc.contributor.author | Kamil | |
| dc.date.accessioned | 2023-01-20T07:30:34Z | |
| dc.date.available | 2023-01-20T07:30:34Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5730 | |
| dc.description | Currently the food and beverage industry gets very rapid development trend. Thereare many factors that can affect consumers to do purchase of food and beverageproduct. The purpose of this research is to find out the relationship of taste andcustomer satisfaction variables on repurchase intention of Syahi Haleeb product.The research method that is used in this research is quantitative with multipleregression analysis that is done to see the relationship between independentvariables, that is taste and customer satisfaction on dependent variable ofrepurchase intention. The number of this research sample is 120 people withcharacteristics of domiciled in Surabaya and Malang cities, the age is at least 18years old and have ever consumed Syahi Haleeb at least once. The result of thisresearch indicates that two independent variables, that is, taste and customersatisfaction affect dependent variable, that is, repurchase intention. | en_US |
| dc.description.abstract | Saat ini industri makanan dan minuman mengalami trend perkembangan yangsangat pesat. Terdapat banyak faktor yang dapat mempengaruhi konsumen untukmelakukan pembelian produk makanan dan minuman. Penelitian ini bertujuanuntuk mengetahui hubungan dari variabeltastedancustomer satisfactionterhadaprepurchase intentionpada produk Syahi Haleeb. Metode penelitian yang digunakanpada penelitian ini adalah kuantitatif dengan analisis regresi berganda dilakukanuntuk melihat hubungan antara variabel independen yaitutastedancustomersatisfactionterhadap variabel dependenrepurchase intention. Sampel penelitian iniberjumlah 120 orang dengan karakteristik berdomisili dikota Surabaya dan Malang,berusia minimal 18 tahun dan pernah mengkonsumsi Syahi Haleeb minimal 1 kali.Hasil penelitian ini menunjukkan bahwa kedua variabel independen yaitutastedancustomer satisfactionmempengaruhi variabel dependenyaiturepurchase intention. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Taste | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Repurchase Intention | en_US |
| dc.title | PENGARUH TASTE DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA PRODUK SYAHI HALEEB | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117215 | |
| dc.identifier.dosenpembimbing | Cliff Kohardinata | |
