| dc.contributor.author | Alexander, Kevin Martin | |
| dc.date.accessioned | 2023-01-20T08:02:27Z | |
| dc.date.available | 2023-01-20T08:02:27Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5735 | |
| dc.description | The purpose of this research istofind out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. This research usesquantitative approach. The sample that is used is 384 respondents from male andfemale population who are from 17 to 30 years old that have purchased onlinefashion product in Indonesia.To answer the problems in this research, the writeruses helping tool like SPSS.Theadvantage of this research givese-service qualityand e-word of mouthaffect on purchase intention, good service and review thatare read by others before buying a product can increase people's trust topurchase decision even with the development of internet technology, people willbe easier to receive information.The results of this research are e-service qualityand e-word of mouth also affect significant on purchase intention. This researchis expected to be able to support or create new understanding about e-servicequality and e-word of on purchase intention. This research is also expected to bereferencesource for other research. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahuie-service qualitydane-word of mouthberpengaruh terhadappurchase intentionpada produk Exile.Penelitian inimenggunakan pendekatan kuantitatif. Sampel yang digunakan berjumlah 384responden dengan populasi laki-laki dan perempuan berusia mulai dari 17-30tahun yang pernah membeli produk fashion secara online di Indonesia. Untukmenjawab masalah dalam penelitian ini, penulis menggunakan alat bantu sepertiSPSS.Keunggulan penelitian ini memberikan keunggulane-service qualitydane-word of mouthberpengaruh terhadappurchase intention,layanan yang baik danreviewyang dibaca oleh orang lain sebelum membeli produk dapat meningkatkankepercayaan orang kepada keputusan pembelian apalagi dengan perkembanganteknologi internet orang-orang akan lebih mudah menerima informasi. Hasil daripenelitian ini adalahe-service qualitydane-word of mouthjuga berpengaruhsignifikan terhadappurchase intention.Penelitian ini diharapkan mampumendukung atau menciptakan pemahaman baru mengenaie-service qualitydane-word of mouthterhadappurchase intention. Penelitian ini juga diharapkan bisamenjadi sumber refrensi bagi penenlitian lain. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | E-Service Quality | en_US |
| dc.subject | E-Word of Mouth | en_US |
| dc.subject | Purchase Intention | en_US |
| dc.title | PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117295 | |
| dc.identifier.dosenpembimbing | Tommy Christian Efrata | |
| dc.identifier.dosenpembimbing | Lili Kristanti | |
