Browsing Manajemen by Subject "The Macarons"
Now showing items 1-2 of 2
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ANALYSIS OF THE MACARONS CORE COMPETENCE TO ACHIEVE SUSTAINABLE CO MPETITIVE ADVANTAGES
(Universitas Ciputra, 2015)This research has a purpose to identify The Macarons resources that can generate core competences in order to achieve sustainable competitive advatage. This research uses facilitators, customers, supplier, and stakeholders ... -
STRATEGI BRAND REPOSITIONING DA LAM MENINGKATKAN BRAND AWARENESS THE MACARONS
(Universitas Ciputra Surabaya, 2015)Penelitian ini bertujuan untuk mengeahui strategi brand repositioning untuk meningkatkan brand awareness The Macarons. Penelitian ini menggunakan perusahaan sejenis, stakeholder, dan konsumen di Surabaya sebagai sampel. ...