PENGARUH LIFESTYLE, PERCIEVED QUALITY, DAN PRICE TERHADAP MINAT BELI PRODUK OLDMAN.CO

Abstract

This study aims to determine the effect of Lifestyle (X1), Percieved Quality (X2), Price (X3) on intention to buy (Y) Oldman.Co product. The research’s approach is quantitative. This research use non probability sampling with purposive sampling. The samples of this research are 70 respondents. To Collect the data on this research were using questioners measured by Likert scale and analysed using multiple linier regression with SPSS 25 Software. This research have some conclusion : Lifestyle has significant influence on intention to buy, Percieved Quality have significant influence too on intention to buy, and Same with Price that have significant influence on Intention to Buy Oldman.Co product