| dc.contributor.author | Ghozali, Stanley Nesdi | |
| dc.date.accessioned | 2023-02-24T08:54:13Z | |
| dc.date.available | 2023-02-24T08:54:13Z | |
| dc.date.issued | 2018-03-26 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/6062 | |
| dc.description | The author conducted this research to find out the effect of Indomie's menu prices offered by Warung Makan Indomie towards the buying interest of the Indomie menu of Surabaya residents, the effect of promotions made by Warung Makan Indomie towards buying interest of the Indomie menu of Surabaya residents, and the simultaneous influence of Indomie menu prices and promotions by Warung Eating Indomie towards buying interest of the Indomie menu of Surabaya residents. The research conducted by the author this time uses quantitative descriptive methods. This research produced 3 answers. First, the price of the Indomie menu at Warung Makan Indomie has a positive and significant influence towards
the buying interest in the Indomie menu of Surabaya residents. Secondly, the Promotion of Indomie Food Stalls has a positive and significant influence towards the buying interest of the Indomie menu for Surabaya residents. Third, the price of the Indomie menu and the promotion of Warung Makan Indomie have a positive and significant influence towards the buying interest in the Indomie menu of Surabaya residents. | en_US |
| dc.description.abstract | Penulis melakukan penelitian ini dengan untuk mengetahui pengaruh harga menu Indomie yang ditawarkan Warung Makan Indomie terhadap minat beli menu Indomie warga Surabaya, pengaruh promosi yang dilakukan Warung Makan Indomie terhadap minat beli menu Indomie warga Surabaya, serta pengaruh simultan harga menu Indomie dan promosi yang dilakukan Warung Makan Indomie terhadap minat beli menu Indomie warga Surabaya. Penelitian yang dilakukan penulis kali ini menggunakan metode kuantitatif deskriptif. Penelitian kali ini menghasilkan 3 jawaban. Pertama, Harga menu Indomie di Warung Makan Indomie memiliki pengaruh positif dan signifikan terhadap minat beli menu Indomie warga Surabaya. Kedua, Promosi Warung Makan Indomie memiliki pengaruh positif dan signifikan terhadap minat beli menu Indomie warga Surabaya. Ketiga, Harga menu Indomie dan promosi Warung Makan Indomie memiliki pengaruh positif dan signifikan terhadap minat beli menu Indomie warga Surabaya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Minat Beli | en_US |
| dc.subject | Price | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Buying Interest | en_US |
| dc.title | PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI PELANGGAN WARUNG MAKAN INDOMIE (WARMINDO) DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 40114054 | |
| dc.identifier.dosenpembimbing | Lexi Pranata B. Limbing | |
