THE INFLUENCE OF IMPULSE BUYING AND LIFESTYLE TOWARDS EVLOGO’S WATER PUMP BUYING DECISION

Abstract

EVLOGO is a company which sells water pump as its product. The majority of EVLOGO’s customers only know and realize the need of the water pump after they purchase KANGEN water machine or after being informed by others. Therefore the purchase is made impulsively. Shoppers in Indonesia have a high tendency to buy impulsively (Endang, 2016). Besides the high number of unplanned purchase in Indonesia, the popularity of healthy lifestyle is growing in Indonesia. However EVLOGO was experiencing a huge decrease in sales in February 2018 and March 2018, which should not have happened according to the high rate of impulse buying and the current popularity of healthy lifestyle. This research aims to find out the significance of impulse buying and lifestyle towards buying decision. This research is a descriptive quantitative research. Data was gathered from 40 questionnaire from EVLOGO’s potential buyers. The researcher also used past researches and data on the internet as reference in this research. The result of this research is impulse buying and lifestyle have a positive and significance relationship with buying decision