| dc.contributor.author | Filiana, Maria Agnes | |
| dc.date.accessioned | 2024-01-24T04:44:53Z | |
| dc.date.available | 2024-01-24T04:44:53Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7029 | |
| dc.description | The research is written to determine the effect of electronic Word of Mouthtowards purchase decision on thematic restaurant in Surabaya. The population ofthe research is every consumer who has read online review and every consumerwho has come or has not come yet to thematic restaurant. The method of thisresearch is quantitative. Research variable used is consumer reviews, reviewer(writer of review), website that present the reviews,andquantity of reviewer asthe independent variable, while the dependent variable is purchase decision.Questionnaire with scale without neutral is used as the data collection technique.According to the data analysis, consumer reviews, reviewer (writer of review),website that present the reviews, and quantity of reviewer simultaneously givepositive effect towards purchase decision on thematic restaurant in Surabaya. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahuielectronic Word of Mouthyangberpengaruh terhadap keputusan pembelian pada restoran tematik di Surabaya.Populasi yang ditetapkan pada penelitian ini adalah konsumen yang pernahmembaca ulasanonline, baik yang pernah berkunjung ke restoran tematik maupunyang belum berkunjung ke restoran tematik. Metode penelitian yang digunakanadalah kuantitatif. Variabel penelitian yang digunakan penulis adalah variabelconsumer reviews, reviewer (writer of review), website that present the reviews,danquantity of revieweryang berperan sebagai variabel independen,sedangkanvariabel keputusan pembelian sebagai variabel dependen. Teknik pengumpulandata dalam penelitian ini dilakukan dengan membagikan kuesioner yangmenggunakan skala tanpa netral.Berdasarkan hasil analisis data, dapatdisimpulkan bahwa variabelconsumer reviews, reviewer (writer of review),website that present the reviews,danquantity of reviewersecara bersama-samaberpengaruh positif terhadap keputusan pembelian pada restoran tematik diSurabaya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Consumer Reviews | en_US |
| dc.subject | Reviewer | en_US |
| dc.subject | Website | en_US |
| dc.subject | Quantity of Reviewer | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Purchase Decision | en_US |
| dc.title | ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN TEMATIK DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 10209052 | |
| dc.identifier.dosenpembimbing | Christina | |
