| dc.contributor.author | Halim, Tiffany | |
| dc.date.accessioned | 2024-01-24T08:47:36Z | |
| dc.date.available | 2024-01-24T08:47:36Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7037 | |
| dc.description | The purpose of this research is to identify the impact of the product qualityand service quality towards customer loyalty in Alam Laut Restaurant. Thepopulation applied in this research is customerswhohave visited Restauran AlamLaut at least once. In this study, the samples are taken by using purposivesampling with 50 respondens who are involved in the process. Moreover, data iscollected by using a questionnaire that is measuredby the Likert Scale withoutneutral point.Besides, this study uses multiple linear regression analysis which issupported by the SPSS program version 19.The result shown that the product quality and service quality variableshave simultaneously and partially towards customer loyalty at Alam LautRestaurant. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk danlayanan terhadap loyalitas konsumen di Restoran Alam Laut. Populasi penelitianini adalah konsumen Restoran Alam Laut yang telah berkunjung minimal satukali. Pada penelitian ini, sampel diambil dengan menggunakan metode purposivesampling sebanyak 50 responden. Data diambil menggunakan kuesioner yangdiukur dengan Skala Likert tanpa nilai netral. Penelitian ini menggunakan analisisregresi linier berganda dengan bantuan program SPSS versi 19.Hasil penelitian menunjukan bahwa variabel kualitas produk dan layananberpengaruh baik secara simultan dan parsial terhadap loyalitas konsumen diRestoran Alam Laut. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Kualitas Layanan | en_US |
| dc.subject | Loyalitas | en_US |
| dc.subject | Service Quality | en_US |
| dc.subject | Customer Loyalty | en_US |
| dc.title | ANALISIS PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP LOYALITAS KONSUMEN DI RESTORAN ALAM LAUT | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 10209058 | |
| dc.identifier.dosenpembimbing | Natalia Christiani Djahi | |
