COMPREHENSIVE SERVICES FOR PATIENT’S SATISFACTION AND LOYALTY AT MOJOWARNO CHRISTIAN HOSPITAL

Abstract

The hospital is one of the embodiments of the implementation of health services which are required to improve health services that are of a higher quality and are affordable by the community so that the degree of health is higher. The study at Mojowarno Christian Hospital found that comprehensive health services significantly enhance patient satisfaction and loyalty, with a high satisfaction rate of 52.7% and a loyalty rate of 58.2%. The quality of health services was found to be a significant factor in enhancing patient satisfaction and loyalty (p<0,05).