| dc.contributor.author | Natalia, Katherine | |
| dc.date.accessioned | 2024-07-16T07:11:00Z | |
| dc.date.available | 2024-07-16T07:11:00Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7415 | |
| dc.description | The objective of this research was to confirmed if variable product quality, service quality, and price determine Bratz-O Shop’s customer satisfaction. The population data used in this research was all Bratz-O Shop’s customer from November 2009 until April 2011 with sample used were 157 respondent whisch was obtained by using purposive sampling method. This research was conducted by using Confirmatory Factor Analysis. The results showed that the variable product quality, service quality, and price determine Bratz-O Shop’s customer satisfaction. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengkonfirmasi apakah benar variabel kualitas produk, kualitas layanan, dan harga menentukan kepuasan konsumen Bratz-O Shop. Populasi dalam penelitian ini adalah seluruh konsumen Bratz-O Shop dari periode November 2009 sampai April 2011 dengan sampelnya berjumlah 157 responden yang diperoleh dengan metode purposive sampling. Pengujian hipotesis dalam penelitian ini dilakukan dengan menggunakan Analisis Faktor Konfirmatori. Hasil penelitian menunjukkan bahwa variabel – variabel kualitas produk, kualitas layanan, dan harga menentukan kepuasan konsumen Bratz-O Shop. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Kualitas Layanan | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Product Quality | en_US |
| dc.subject | Service Quality | en_US |
| dc.subject | Price | en_US |
| dc.title | ANALISIS VARIABEL YANG MENENTUKAN KEPUASAN KONSUMEN “BRATZ-O SHOP” | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10107111 | |
| dc.identifier.dosenpembimbing | Tina Melinda | |
