| dc.contributor.author | Basry, Martin Setiabudi | |
| dc.date.accessioned | 2024-07-16T08:05:30Z | |
| dc.date.available | 2024-07-16T08:05:30Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7420 | |
| dc.description | Competition in the packaging and printing business increase the issues of TRUST company. This research aims to investigate and find significant effect partially and simultaneously between price and promotion on TRUST purchasing decision. Variables in this research are price (X1) and promotion (X2) asindependent variables, while purchasing decision (Y) is as dependent variable. Population of this research is all TRUST customers as many as 37 people. The samples are taken by simple random sampling method as many as 34 respondents. Data are taken with questionnaires, measured with Likert scale, and processed using SPSS version 17 with multiple regression method.The result is that the price variable (X1) and promotion (X2) had significant partially effect to purchasing decision (Y). The regression model is Y = 1,135 + 0,361X1 + 0,380X2 | en_US |
| dc.description.abstract | Persaingan dalam usaha packaging dan printing menimbulkan masalah pada perusahaan TRUST. Penelitian ini bertujuan untuk meneliti dan mengetahui pengaruh signifikan secara parsial dan simultan antara harga dan promosi terhadap keputusan pembelian konsumen pada perusahaan TRUST. Variabel pada penelitian ini adalah harga (X1) dan promosi (X2) pada variabel bebas, sedangkan keputusan pembelian (Y) pada variabel terikat. Populasi penelitian ini adalah pelanggan TRUST sebanyak 37 orang. Sampel diambil dengan metode simple random sampling sebanyak 34 responden. Data diambil dengan cara kuesioner yang diukur dengan skala Likert dan diolah menggunakan program SPSS versi 17 dengan metode regresi berganda. Hasilnya variabel harga (X1) dan promosi (X2) berpengaruh signifikan secara parsial terharap variabel keputusan pembelian (Y). dengan model regresinya adalah Y = 1,135 + 0,361X1 + 0,380X2. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Packaging | en_US |
| dc.subject | Printing | en_US |
| dc.subject | Price | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Purchasing Decision | en_US |
| dc.title | PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PERUSAHAAN TRUST DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10108048 | |
| dc.identifier.dosenpembimbing | Wina Christina | |
