| dc.contributor.author | Christian, Edwin | |
| dc.date.accessioned | 2024-07-19T09:18:48Z | |
| dc.date.available | 2024-07-19T09:18:48Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7454 | |
| dc.description | The study of developing business of Minimanimo shop investigates the feasibility of developing plan in East Java special snack distributor company: Minimanimo Shop–an East Java Special Snack shop near Surabaya Juanda Airport. The developing study of Minimanimo Shop is analyzed using the aspects of feasibility study such as juridical, market and marketing, management, technical, and financial aspects. The study is conducted by interviewing and observing the market target, similar business, supplier, and consumers. This research is conducted on three groups of consumers, East Java consumers, domestic consumers outside of East Java, and foreign consumers. The results of the study for developing business of East Java Special Snack Minimanimo shop are acceptable and feasible. | en_US |
| dc.description.abstract | Studi pengambangan bisnis usaha Minimanimo ini meneliti tentang kelayakan rencana pengembangan usaha perusahaan distributor camilan khas Jawa Timur dengan pembukaan toko oleh-oleh khas Jawa Timur Minimaninmo Shop di dekat kawasan bandara Juanda Surabaya. Studi pengembangan Minimanimo Shop diulas dengan menganalisis beberapa aspek studi kelayakan yaitu aspek yuridis, aspek pasar dan pemasaran, aspek manajemen, aspek teknis, dan aspek keuangan. Penelitian dilakukan dengan menggunakan wawancara dan observasi pada target pasar yang dituju, pelaku usaha sejenis, supplier, dan konsumen. Penelitian dilakukan pada tiga kelompok konsumen, yaitu konsumen Jawa Timur, konsumen domestik luar Jawa Timur, dan konsumen luar negeri. Hasil dari analisis studi pengembangan usaha pembukaan toko oleh-oleh khas Jawa Timur Minimanimno Shop dinyatakan dapat diterima dan layak dijalankan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Studi Pengembangan Bisnis | en_US |
| dc.subject | Kelayakan | en_US |
| dc.subject | Toko Oleh-oleh | en_US |
| dc.subject | Study of Developing Business | en_US |
| dc.subject | Feasibility | en_US |
| dc.subject | Special Snack Shop | en_US |
| dc.title | STUDI KELAYAKAN UNTUK PENGEMBANGAN USAHA PEMBUKAAN TOKO OLEJ-OLEH KHAS JAWA TIMUR MINIMANIMO SHOP DI DEKAT KAWASAN JUANDA SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10108146 | |
| dc.identifier.dosenpembimbing | Helena Sidharta | |
