| dc.contributor.author | CONARTA, SINTYA | |
| dc.date.accessioned | 2024-07-31T04:29:54Z | |
| dc.date.available | 2024-07-31T04:29:54Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7505 | |
| dc.description | This final project about “Designing Brand Building and PromotionalMedia for Properpouch in Surabaya” discuss planning to build a brand andpromotional media to make Properpouch as new company can be known bysociety at large.Starting from a manners and attitudes problem, Properpouch ascompanies in the field bag and carry goodshas a mission to growing youthconcern about the importance of ethics, good manners and attitudes in their dailylife.For that reason, Properpouch build brand through a campaign aimed at buildawareness on matters of ethics and youthattitudesandalsopromotedProperpouch’s brand. | en_US |
| dc.description.abstract | Tugas akhir dengan judul “PerancanganBrand Buildingdan MediaPromosi untuk Properpouch di Surabaya” membahas perancanganuntukmembangun merekdan media promosi dengan tujuan agar Properpouch sebagaiperusahaan baru dapatdikenal masyarakat luas. Berawal dari sebuahpermasalahan etika dan kesopanan, Properpouch sebagai perusahaan di bidangbag and carry goodsmempunyai misi untukmenumbuhkan kepedulian generasimuda akan pentingnya penerapan etika dan sopan santun dalam keseharianmereka. Untuk itu, Properpouch membangunbrandmelalui kegiatan kampanyeyang bertujuan membangun kesadaran remaja mengenai masalah etika dankesopanan sekaligus mempromosikanbrandProperpouch.Metodeyang digunakandalam perancangan iniadalah metodepengumpulan data, yang terdiri daripembagian kuesioner,wawancara,tinjauanpustaka, dan internet. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | etika | en_US |
| dc.subject | merek | en_US |
| dc.subject | promosi | en_US |
| dc.subject | bag and carry goods | en_US |
| dc.title | PERANCANGAN BRAND BUILDING DAN MEDIA PROMOSI UNTUK PROPERPOUCH DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20310078 | |
| dc.identifier.dosenpembimbing | Petrus Gogor Bangsa | |
| dc.identifier.dosenpembimbing | Amelia Sidik | |
