| dc.contributor.author | Sanjaya, Peggy Yessica | |
| dc.date.accessioned | 2024-07-31T06:56:51Z | |
| dc.date.available | 2024-07-31T06:56:51Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7513 | |
| dc.description | This design iscreatedin order to improve theKate & Quinncompany'sbrand awareness and promote Kate & Quinnproductsfor young women inSurabaya.To increase brand awareness of the Kate & Quinncompanythen need todesign corporate identity, this design iscreatedto communicate the philosophy ofKate & Quinncompany.The use of promotional media had a role incommunicating the brand character and promotetheKate & Quinnproducts to thetarget market | en_US |
| dc.description.abstract | Perancangan ini dilakukan dalam rangkauntuk meningkatkanbrandawarenessperusahaan Kate & Quinn dan mempromosikanproduk-produk Kate &Quinn untukwanitamudadi Surabaya.Untukmeningkatkanbrand awarenessterhadap perusahaan Kate &Quinn maka perludilakukan sebuahperancangancorporateidentity, perancanganini dilakukan untuk mengkomunikasikan filosofi sebuah perusahaanKate &Quinn. Media-media promosi yang digunakan ikut berperan dalammengkomunikasikanbrand characterdanmempromosikan produk-produk Kate& Quinn terhadaptarget market. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | brand awareness | en_US |
| dc.subject | corporate identity | en_US |
| dc.subject | promosi | en_US |
| dc.title | P ERANCANGAN CORPORATE IDENTITY dan MEDIA PROMOSI UNTUK MENINGKATKAN B RAND A WARENESS PERUSAHAAN KATE & QUINN | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20309904 | |
| dc.identifier.dosenpembimbing | Stevanus Christian Anggrianto | |
| dc.identifier.dosenpembimbing | Kurniawan Nugroho W | |
| dc.identifier.dosenpembimbing | Mikael Ifianto | |
