| dc.contributor.author | Mulyani, Melita | |
| dc.date.accessioned | 2024-07-31T08:37:10Z | |
| dc.date.available | 2024-07-31T08:37:10Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7518 | |
| dc.description | This design is made for creatingWebsite of Fidele MerchandiseCompanyforthe youth andyoungcreatorin Surabaya.To assess Surabaya’s people perception toFidele Merchandise Company,thenthe distribution of questionnaires and interviews are held to the target marketin Surabaya.Questionnaires and interviews areone way to find out the activationmedium for effective website and easily accessible by the target market as a mediapromotion of the company Fidele.This promotional media played a role inreaching the target market and build brand awareness for the company Fidele | en_US |
| dc.description.abstract | Perancangan ini dilakukan dalam rangka pembuatanWebsitePerusahaanMerchandiseFideleuntukanakmudadan kreator mudadi Surabaya.Untuk mengetahui tanggapan masyarakat Surabaya terhadapWebsitePerusahaanMerchandiseFideleini maka diadakanpenyebaran kuisioner danwawancara kepadatarget marketdi Surabaya.Penyebaran kuisioner dan kegiatanwawancaraini merupakan salah satu carauntuk mengetahui media aktivasi untukwebsiteyang efektif dan mudah dijangkau olehtargetmarketsebagai mediapromosi dari perusahaan Fidele. Media-media promosi initurut berperan dalammenjangkautarget marketdan membangunbrand awarenessuntuk perusahaanFidele | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Website | en_US |
| dc.subject | Merchandise | en_US |
| dc.subject | Media Promosi | en_US |
| dc.subject | brand awareness | en_US |
| dc.title | PERANCANGAN DESAIN WEBSITE DAN MEDIA AKTIVASINYA SEBAGAI MEDIA PROMOSI PERUSAHAAN MERCHANDISE FIDELE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20310012 | |
| dc.identifier.dosenpembimbing | Arief Agung Suwasono | |
| dc.identifier.dosenpembimbing | Alvin Raditya | |
| dc.identifier.dosenpembimbing | Rendy Iswanto | |
