| dc.contributor.author | Gosal, Jessica | |
| dc.date.accessioned | 2024-09-12T08:29:45Z | |
| dc.date.available | 2024-09-12T08:29:45Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7656 | |
| dc.description | Saco Sport shoes bag is a product to be design with superiority from functional aspect, eye-catchi ng design, dan good material quality. Because of this sport shoes bag product is not comersil yet in market, then needs a branding strategy to build dan build up brand awareness of target market that is young people aged from 18 to 30 years old who likes sports. The design of Saco sports shoes bag’s campaign using modern design style with clear message and eye-catching image. The campaign of Saco’s sport shoes bag will be aplicated to several media as ATL ( Above the Line ) such as newspaper, BTL ( Below the Line ) such as midi billboard and website, and TTL ( Through the Line ) such as purchase voucher, fitness center advertising, and shopping center advertising. These several promotion media will be placed in several strategies places in Surabaya. | en_US |
| dc.description.abstract | Tas sepatu olahraga Saco adalah produk yang didesain dengan keunggulan dari segi fungsional, desain yang eye-catching, dan kualitas bahan yang bagus. Karena produk tas sepatu olahraga ini belum komersil di pasaran, maka diperlukan sebuah strategi branding untuk dapat membangun dan meningkatkan brand awareness target market yaitu kalangan anak muda berusia 18-30 tahun yang gemar berolahraga. Perancangan kampanye tas sepatu olahraga Saco ini menggunakan gaya desain yang moderen dengan gambar dan isi pesan yang jelas dan eye-catching . Kampanye tas sepatu olahraga Saco ini akan diaplikasikan di beberapa media ATL ( Above the Line ) seperti koran, BTL ( Below the Line ) seperti billboard midi dan website, serta TTL ( Through the Line ) seperti voucher pembelian, iklan di tempat fitness, dan iklan di tempat perbelanjaan. Beberapa media promosi ini akan diletakkan di beberapa tempat strategis di Surabaya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Kampanye | en_US |
| dc.subject | Strategi Branding | en_US |
| dc.subject | Brand Awareness | en_US |
| dc.subject | Tas Sepatu Olahraga | en_US |
| dc.subject | Media Promosi | en_US |
| dc.subject | Campaign | en_US |
| dc.subject | Branding Strategy | en_US |
| dc.subject | Sport Shoes Bag | en_US |
| dc.subject | Promotion Media | en_US |
| dc.title | PERANCANGAN KAMPANYE TAS SE PATU OLAHRAGA SACO SEBAGAI STRATEGI BRANDING UNTUK KALANGAN ANAK MUDA YANG GEMAR BEROLAHRAGA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20306017 | |
| dc.identifier.dosenpembimbing | Sumbo Tinarbuko | |
| dc.identifier.dosenpembimbing | Alvin Raditya | |
| dc.identifier.dosenpembimbing | Ferryanto | |
