| dc.contributor.author | Kumalasari, Santy | |
| dc.date.accessioned | 2024-12-09T02:22:23Z | |
| dc.date.available | 2024-12-09T02:22:23Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7719 | |
| dc.description | Was based on observat ion in the community especially city like in Surabaya, now emerged the existence trend/the use trend of the equipment ate that was more practical that was made from the paper material (papercup) especially in the agenda or event - event certain. The use profit paper cup, apart from practical the consumer could order in accordance with his wish especially from the aspect of the measurement, the kind, and his graphic appearance. This phenom enon, could be seen as the efforts opportunity that could import the profit financially. Nevertheless many communities that did not yet know the existence of the product papercup this dipasaran. Therefore, must be made visual by a communication plan to sup port launching the product paper cup. With this plan was hoped for the product paper cup this could be known by the wider community so as in a manner indirectly this business could develop and import the good profit short - term and long - term. | en_US |
| dc.description.abstract | Berdasarkan pengamatan di masyarakat terutama dikota - kota besar seperti di Surabaya , sekarang ini telah muncul adanya trend/kecenderungan penggunaan alat - alat makan yang lebih praktis ( sekali pakai) yang dibuat dari bahan kertas ( papercup ) terutama dalam acara atau event - event tertentu . Keuntungan penggunaan paper cup, selain praktis konsumen bisa memesan sesuai dengan keinginannya terutama dari segi ukuran, jenis, dan penampilan grafisnya. Fenomena tersebut, dapat dilihat sebagai peluang usaha yang dapat mendatangkan keuntungan secara finansial. Namun demikian banyak masyarakat yang belum mengetahui adanya produk papercup ini dipasaran. Oleh karena itu, perlu dibuat suatu rancangan komunikasi visual untuk mendukung launching produk paper cup . Dengan rancangan ini diharapkan produk paper cup ini dapat dikenal oleh masyarakat luas sehingga secara tidak langsung bisnis ini bisa berkembang dan mendatangkan keuntungan baik jangka pendek maupun jangka panjang. | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Perancangan Komunikasi Visual | en_US |
| dc.subject | Paper Cup | en_US |
| dc.subject | Launching Produk | en_US |
| dc.subject | Visual Communication Planning | en_US |
| dc.subject | Launching The Product | en_US |
| dc.title | Perancangan Komunikasi Visual Launching Produk Paper Cup | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20306021 | |
| dc.identifier.dosenpembimbing | Lasiman | |
| dc.identifier.dosenpembimbing | Mikael Ifianto | |
| dc.identifier.dosenpembimbing | Jacky Cahyadi | |
