| dc.contributor.author | Sintara, Juan | |
| dc.date.accessioned | 2025-02-12T04:55:30Z | |
| dc.date.available | 2025-02-12T04:55:30Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7893 | |
| dc.description | This design is created for the rebranding of Pinguinroll. It is necessary for this brand to rebrand in order to be able to still compete with the others in this developing era. With the current developing era, the shifting trends and the preference target market that is currently happening, it is important for the brand to adapt and renew to go with the flow of the market today. One of the ways to notice what should be improved is by taking some data, such as questionaries, and general observation of the market today as it will be used to be reconsidered for the rebranding. The outcome of this design is based on the primary data, which is the result from interviews or qualitative towards extreme users, in this particular interview is a design expert, to validate whether it is qualified with the target market preferences and the trend that is happening in the market today. The secondary data includes literature studies, such books, journals and articles. This rebranding design for Pinguinroll has produced renewal for the logo, additional identity of the brand (the new mascot), graphic book standard manual and the eight media promotion. | en_US |
| dc.description.abstract | Perancangan ini adalah perancangan rebranding untuk brand Pinguinroll. Rebranding ini perlu dilakukan oleh brand Pinguinroll bertujuan agar brand dapat tetap bersaing dengan kompetitor ditengah perkembangan jaman. Dengan adanya perkembangan dan pergeseran tren maupun preferensi target market yang berubah seiring perkembangan waktu, perlu dilakukan penyesuaian dan pembaharuan bagi brand agar tetap dapat mengikuti pergeseran dan perkembangan tersebut. Dengan dilakukannya pengambilan data dan memantau target market , yang nantinya digunakan sebagai dasar rebranding . Perancangan ini didasarkan pada data primer yaitu hasil wawancara atau kualitatif terhadap extreme user yaitu target market dan extreme user yaitu pakar desain dan branding untuk mevalidasikan apakah rebranding sudah sesuai dengan preferensi target market dan tren yang sedang terjadi di pasar . Dan data sekunder berupa studi literatur baik berupa buku, jurnal, artikel dan lainnya. Perancagnan rebranding untuk brand Pinguinroll ini menghasilkan pembaharuan terhadap logo, tambahan identitas brand berupa brand mascot , buku graphic standard manual untuk brand Pinguinroll dan delapan media promosinya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | rebranding | en_US |
| dc.subject | tren | en_US |
| dc.subject | prefrensi | en_US |
| dc.subject | Trend | en_US |
| dc.subject | Prefrence | en_US |
| dc.title | Perancangan Rebranding Untuk Brand Pinguinroll Beserta Media Promosinya | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 6007006 | |
| dc.identifier.kodeprodi | 23201 | |
| dc.identifier.nim | 20314011 | |
| dc.identifier.dosenpembimbing | STEFANUS CHRISTIAN ANGGRIANTO | |
