| dc.contributor.author | Adipratiwi, Novarina | |
| dc.date.accessioned | 2025-07-10T03:03:12Z | |
| dc.date.available | 2025-07-10T03:03:12Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8287 | |
| dc.description | This design is do for build a strong brand identity and increase public awareness of the brand KOKINESIA. To build the image and public awareness of the graphic standards manual and media campaign designed according to Kokinesia characters who care about the culinary culture o f Indonesia and are eagerly. To survive in this era of globalization KOKINESIA requires a strong brand identity, so do some research first Kokinesia through the study of literature, interviews, questionnaires distributed to the extreme user and expert user . To have consistency in applying the logo on all media, needs to be a Graphic Standards Manual is designed to provide restrictions and regulations. Media campaigns were conducted also played a role in the formation of brand identity and provides positioni ng KOKINESIA in mind the target market. Media campaigns were used in the form of online and offline | en_US |
| dc.description.abstract | Perancangan ini dilakukan untuk membangun brand identity yang kuat dan meningkatkan awareness masyarakat terhadap brand KOKINESIA. Untuk membangun citra dan awareness masyarakat maka graphic standart manual dan media promosi dirancang sesuai dengan karakter Kokinesia yang peduli terhadap budaya kuliner Indonesia dan bersifat penuh semangat. Untuk bertahan di era globalisasi ini KOKINESIA membutuhkan brand iden tity yang kuat, sehingga Kokinesia melakukan penelitian terlebih dahulu melalui studi literature, wawancara, membagikan kuesioner pada extreme user dan expert user . Untuk memiliki konsistensi dalam mengaplikasikan logo pada semua media, perlu dirancang se buah Graphic Standart Manual untuk memberikan batasan - batasan dan peraturan. Media promosi yang dilakukan juga ikut berperan dalam pembentukan brand identity KOKINESIA dan memberikan positioning pada pikiran target market. Media promosi yang digunakan beru pa online dan offline. Kata kunci: Identitas brand , Kuliner Indonesia, dan Cinderamata | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Identitas Brand | en_US |
| dc.subject | Indonesian Culinary | en_US |
| dc.subject | Merchandise | en_US |
| dc.subject | Kuliner Indonesia | en_US |
| dc.subject | Cinderamata | en_US |
| dc.title | PERANCANGAN BRAND IDENTITY DAN MEDIA PROMOSI KOKINESIA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20312010 | |
| dc.identifier.dosenpembimbing | Stevanus Christian Anggrianto | |
| dc.identifier.dosenpembimbing | Amelia Sidik | |
