| dc.contributor.author | Wakarie, Yohan Gerry | |
| dc.date.accessioned | 2025-07-17T07:12:41Z | |
| dc.date.available | 2025-07-17T07:12:41Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8323 | |
| dc.description | Proposal entitled “RE - BRAND DESIGN GRETA’S CAKE AND PASTRY IN SURABAYA” is to communicate and idea to redesign brand and branding cake and pastry with typical recipe from Netherland, Greta’s Cake and Pastry. Hopefully with this re - brand and also re - bran ding can give benefit for Greta’s and also similar business in Surabaya, and for student who want to make similar business or design. During the making of this design, a qualitative interview was done with people who like to consume snacks such as cake, and also to the people that still have interaction with Netherland culture, and also some literature studies from various sources. | en_US |
| dc.description.abstract | Proposal berjudul “ PERANCANGAN RE - BRAND GRETA’S CAKE AND P ASTRY DI SURABAYA ” Ini mengkomunikasukan ide untuk perancangan ulang brand dan juga branding kue dan pastry dengan resep khas Belanda, Greta’s Cake and Pastry. Diharapkan dengan adanya re - brand dan juga re - branding ini dapat bermanfaat bagi Greta’s, dan juga bisnis serupa yang ada di Surabaya, dan juga mahasiswa yang ingin membuat bisnis maupun desain yang serupa. Dalam pengerjaan perancangan ini, dilakukan wawancara kualitatif terhadap orang - orang yang senang mengkonsumsi makanan ringan berupa kue, dan juga kepada mereka yang masih berinteraksi dengan budaya Belanda, disertai studi literature dari berbagai sumber. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Brand | en_US |
| dc.subject | Belanda | en_US |
| dc.subject | Makanan Ringan | en_US |
| dc.subject | Netherland | en_US |
| dc.subject | Snacks | en_US |
| dc.title | PERANCANGAN RE - BRAND GRETA’S CAKE AND PASTRY DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 20308023 | |
| dc.identifier.dosenpembimbing | Christian Ang Grianto | |
| dc.identifier.dosenpembimbing | Andreas Bastedo | |
