| dc.contributor.author | Joe, Jennifer | |
| dc.date.accessioned | 2025-07-25T05:09:23Z | |
| dc.date.available | 2025-07-25T05:09:23Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8416 | |
| dc.description | The purpose of this study is to confirm the influence of the price and product effect towards customer buying interest at the Monopole Coffee Lab. This research uses quantitative descriptions method to analyse the problem. Research data is obtained by usin g non - probability sampling with purposive sampling method and questionnaires are distributed to 60 consumers of Monopole Coffee Lab, but only 50 questionnaires can be use in this research. Variables in this thesis are the price and the product as independe nt variable, the buying interest as dependent variable. Consumer perseptions are measured by using four likert scale, as one represents strongly disagree, two disagree, three agree, and four strongly agree. Questionnaire that is used in this thesis consist of eight questions that are tested using validity test. Validity of this thesis measure uses Pearson Correlation Alpha analysis and its reliability uses Cronbachs Alpa and Cronbachs Alpha if Item Deleted. The result is valid and reliable. The hypothesis a nalysis results show that the price influence on consumer buying intention, the product influence on consumer buying intention, the price and the product influence on consumer buying interest. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengkonfirmasi adanya pengaruh harga dan produk terhadap minat beli di Monopole Coffee Lab . Penelitian ini meggunakan metode penelitian kuantitatif deskriptif untuk menganalisis masalah yang ada. Data yang didapatkan menggunakan teknik non - probability sampling dengan metode purposive sampling . Kuesioner dibagikan kepada 60 orang pengunjung Mono pole Coffee Lab, tetapi hanya 50 kuesioner yang dapat digunakan dalam penelitian ini. Variabel dalam penelitiian ini adalah harga dan produk sebagai variabel bebas dan minat beli sebagai variabel terikat. Persepsi konsumen diukur dengan menggunakan empat S kala Likert, di mana satu sangat tidak setuju, dua tidak setuju, tiga setuju, dan empat sangat setuju. Kuesioner terdiri dari delapan pernyataan yang diukur menggunakan uji validitas. Validitas diukur menggunakan Alpha Pearson Correlation dan reliabilitas diukur menggunakan Cronbachs Alpha dan Cronbachs Alpha if Item Deleted. Hasil pengukuran validitas dan reliabilitas adalah valid dan reliabel. Hasil dari analisis uji hipotesis menunjukkan harga berpengaruh terhadap minat beli di Monopole Coffee Lab, produ k berpengaruh terhadap minat beli di Monopole Coffee Lab , harga dan produk berpengaruh terhadap minat beli di Monopole Coffee Lab. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Produk | en_US |
| dc.subject | Minat Beli | en_US |
| dc.subject | Coffee Lab | en_US |
| dc.subject | Price | en_US |
| dc.subject | Product | en_US |
| dc.subject | Buying Interest | en_US |
| dc.title | PENGARUH HARGA DAN PRODUK TERHADAP MINAT BELI DI MONOPOLE COFFEE LAB | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 40111041 | |
| dc.identifier.dosenpembimbing | Michael Ricky Sondak | |
