| dc.contributor.author | Iswandi, Muhammad Iqbal | |
| dc.date.accessioned | 2025-07-28T03:59:32Z | |
| dc.date.available | 2025-07-28T03:59:32Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8426 | |
| dc.description | The objective of this research was to formulate the strategy of product and service quality improvement of Teratai Boutique Villa to winning the market . The methods of collecting data were interview s , participatory observation, and literature study. The data were further analyzed using descriptive qualitative analysis , triangulation, and SWOT analysis with IFAS and EFAS matrix . The result of this research was adjusting the regulation ministry of tourism number 29 year 2014, strategic management implementation , and SWOT analysis. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk merumuskan strategi peningkatan kualitas produk da n layanan Villa Boutique Teratai agar dapat memenangkan persaingan pasar. Data diperoleh dengan metode wawancara, observasi partisipatif, dan studi kepustakaan. Data dianalisis dengan metode analisis deskriptif kualitatif, triangulasi, dan analisis SWOT dengan matriks IFAS dan EFAS . Hasil rumusan penulis adalah penyesuaian produk dan layanan villa dengan standar usaha villa Permenparekraf, no 29 tahun 2014, penerapan manajemen stratejik , dan analisis SWOT. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Strategi | en_US |
| dc.subject | Produk | en_US |
| dc.subject | Layanan | en_US |
| dc.subject | SWOT | en_US |
| dc.subject | Villa | en_US |
| dc.subject | Strategy | en_US |
| dc.subject | Product | en_US |
| dc.subject | Service | en_US |
| dc.title | STRATEGI PENINGKATAN KUALITAS PRODUK DAN LAYANAN VILLA BOUTIQUE TERATAI | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 40111031 | |
| dc.identifier.dosenpembimbing | Agoes Tinus Lis Indrianto | |
| dc.identifier.dosenpembimbing | Dewa Gde Satrya Widya Dutha | |
