| dc.contributor.author | Setyadarma, Michael | |
| dc.date.accessioned | 2025-09-22T06:43:29Z | |
| dc.date.available | 2025-09-22T06:43:29Z | |
| dc.date.issued | 2013-07-11 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8599 | |
| dc.description | Doublelicious business development feasibility study aims to determine the feasibility of developing Doublelicious based on legal aspects , marketing and market aspects, technical aspects, human resource management aspects , and financial aspects. Do ublelicious is a company engaging in the field of snacks. Development is to be carried out in the form of booth establishment in Pakuwon Trade Center Surabaya. Business developm ent in the form of booth establishment is intended to give Doublelicious a public recongition in terms of physical form. The research i s conducted by interview s and observation. The results of the financial analysis show that the company can return the invested money within a period of less than 3 years. Ana lysis of the three scenarios, which include worst case conditions, normal case conditions , and best case conditions, shows that the company is viable under any circumstances as seen from the financial analysis. Thus, the establishment of a Doublelcious stand in Pakuwon Trace Center mall in Surabaya can be accepted and declared eligible to run. | en_US |
| dc.description.abstract | Studi kelayakan pengembangan usaha Doublelicious bertujuan untuk mengetahui kelayakan pengembangan usaha Doublelicious berdasarkan aspek hukum, aspek pasar dan pemasaran, aspek teknis, aspek manajemen dan sumber daya, dan aspek keuangan. Doublelicious merupakan suatu perusahaan yang bergerak dalam bidang makanan ringan. Pengembangan yang akan dilakukan adalah berupa pendiri an stand di Pakuwon Trade Center Surabaya. Pengembangan usaha berupa pendirian stand ini bertujuan agar Doublelicious dapat dikenal oleh masyarakat luas melalui adanya bentuk fisik perusahaan. P enelitian ini dilaksanakan dengan melakukan wawancara dan observasi. Hasil analisis keuangan menunjukan bahwa peru sahaan dapat mengembalikan uang yang sebelumnya telah di investasikan dalam jangka waktu kurang dari 3 tahun. Analisis skenario dalam tiga kon disi yaitu worst case, n ormal case, dan best case menun jukan bahwa perusahaan layak dalam kondisi apapun pada analisis keuangan. Dengan demikian, pengembangan usaha Doublelcious berupa pendirian stand di mall Pakuwon Trace Center Surabaya dapat diterima da n dinyatakan layak untuk dijalankan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Feasibility Study | en_US |
| dc.subject | Doublelicious | en_US |
| dc.subject | Booth | en_US |
| dc.subject | Snacks | en_US |
| dc.subject | Studi Kelayakan | en_US |
| dc.subject | Stand | en_US |
| dc.subject | Makanan Ringan | en_US |
| dc.title | STUDI KELAYAKAN PENGEMBANGAN USAHA DOUBLELICIOUS | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.dosenpembimbing | Meidiahna Kusuma | |
