| dc.contributor.author | Sampouw, Veby Aurora Azure | |
| dc.date.accessioned | 2026-03-17T06:49:56Z | |
| dc.date.available | 2026-03-17T06:49:56Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9309 | |
| dc.description | Penelitian ini dilakukan untuk menganalisis signifikansi antara layanankualitas, kepercayaan yang dirasakan, dan kegunaan yang dirasakan terhadappembelian pelangganniat belanja online merchandise Anime Jepang. Untukmengumpulkandata, peneliti menyebarkan kuesioner melalui survei onlinemenggunakangoogle form untuk kemungkinan besar 102 responden yang sudahmembeli AnimeDagangan sebelumnya dengan rata-rata usia responden 22-26tahun. Menggunakanmetodepurposive sampling.Penelitian ini menggunakan analisis faktor untuk menganalisis, dihasilkanlimafaktor,Meskipun total faktor reliabel yang dipilih adalah tiga yang palingberpengaruh terhadap hal inipenelitian yang kualitas layanan,Perceived Trust,Perceived Usefulness.Regresi berganda menghasilkan kualitaspelayanan (nilai sig = 0,667),kepercayaan yang dirasakan (nilai sig= 0,445), dan manfaat yang dirasakan (nilaisig= 0,401) memilikihubungan yang signifikan terhadap niat beli. | en_US |
| dc.description.abstract | This research conducted in order to analyze the significance between servicequality, perceived trust, and perceived usefulness towards customer’s purchaseintention ofJapanese Animemerchandise online shopping. In order to collect thedata, the researcher distributed a questionnaire through an online survey usinggoogle form to most likely 102 respondents who had already purchaseAnimeMerchandisepreviouslywiththe average age of 22-26 years old respondents. Usinga purposive sampling method.This research used factors analysis to analyze, it is resulted with five factors,though the total chosen reliable factors are three which are the mostimpact to thisresearch which are service quality, perceived trust, and perceived usefulness.The multipleregressionresulted thatservice quality (sig value= 0.667),perceived trust(sig value= 0.445), and perceived usefulness (sig value= 0.401) havea significantrelationship towards purchase intention | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Purchase Intention | en_US |
| dc.subject | Service Quality | en_US |
| dc.subject | Perceived Trust | en_US |
| dc.subject | Perceived Usefulness | en_US |
| dc.subject | Niat Beli | en_US |
| dc.subject | Kualitas Layanan | en_US |
| dc.title | EFFECT OF SERVICE QUALITY, PERCEIVED TRUST , AND PERCEIVED USEFULNESS TOWARDS CUSTOMER’S PURCHASE INTENTION OF JAPANESE ANIME MERCHANDISE ONLINE SHOPPING | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10317066 | |
| dc.identifier.dosenpembimbing | Natalia Christiani | |
