DSpace at Universitas Ciputra: Recent submissions
Now showing items 521-540 of 7871
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Sosial Media Marketing dan Keputusan Pembelian : Peran Mediasi Brand Awareness
(STIE AMKOP MAKASSAR, 2024)Strategi pemasaran agen properti xavier marks betterland, dilakukan melalui media sosial namun masih dapat diketahui bagaimana efek penggunaan sosial media terhadap keputusan pembelian properti oleh konsumen. Tujuan ... -
The Influence of Service Quality on Customer Loyalty through Customer Satisfaction Mediation
(NEWINERA PUBLISHER, 2024)One of the causes of the decline in sales at CitraLand Palu was the earthquake and tsunami of 2018 and the COVID-19 pandemic of 2019. One way to overcome this problem is to provide better quality services. In the context ... -
Entrepreneurial mindset and SME performance: The mediating role of entrepreneurial behavior
(UNIVERSITAS ISLAM MALANG, 2023)This study aims to examine the effect of an entrepreneurial mindset on SME performance and explore the mediating role of entrepreneurial behavior from an Attribution Theory perspective. The study explains that entrepreneurial ... -
MARKETING INVESTIGATION: CUSTOMER RELATIONSHIP MANAGEMENT AND INNOVATION TO IMPROVE COMPETITIVE ADVANTAGE AND BUSINESS PERFORMANCE
(Conscientia Beam, 2021)The purpose of this study is to analyze the relationship between customer relationship management (CRM) and competitive advantage and to analyze the role of innovation capabilities in mediating CRM with a competitive ... -
Information System to Support the Implementation of Good University Governance
(AIP Publishing, 2023)ICT adoption in universities has become a concern for university leaders, but is generally more focused on learning using technology, there are still limited studies on the adoption of ICT in the implementation of good ... -
Digitalization and Competitive Advantage of SMEs: The Moderating Role of Entrepreneurial Competence
(UNIVERSITAS BUNG HATTA, 2025)The rapidly changing business environment encourages small and medium enterprises (SMEs) to adopt business digitalization. Research to explore factors influencing the competitive advantage of SMEs, specifically the role ... -
Entrepreneurial Orientation, Market Orientation, and SMEs Performance: The Moderating Role of Entrepreneurial Strategy
(SRAC - Societatea Romana Pentru Asigurarea Calitatii, 2023)Strategic orientation (entrepreneurial orientation and market orientation) has received widespread attention due to its effect on Small and Medium Enterprises (SMEs) performance. Therefore, this research examined the effect ... -
Entrepreneurial Marketing: Between Entrepreneurial Personality Traits and Business Performance
(Cracow University of Economics, 2021)Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial ... -
Fostering Green Innovation and Environmental Consciousness: A Pathway to Competitive Advantage in the Green Economy
(PROGRAM STUDI ILMU LINGKUNGAN UNIVERSITAS DIPONEGORO, 2024)This research aims to identify the preceding factors for achieving green competitive advantage, as traditional marketing might not be adequate to cater to this aspect. Therefore, the analysis explores the correlation between ... -
NAVIGATING THE INNOVATION LANDSCAPE: THE CRUCIAL ROLE OF TECHNOLOGY AND ENTREPRENEURIAL ORIENTATION
(UNIVERSITAS TANJUNGPURA, 2023)This study examines the impact of technology orientation on entrepreneurial orientation and its consequent effect on the innovation performance of Indonesian startups. In this study, 156 local startups were examined using ... -
Raising Environmental Awareness: Plastic Pollution Awareness and Response Training
(UNIVERSITAS MULAWARMAN, 2024)Plastic Bank Indonesia (PBI) has done trainings and evaluated its results through two modules and tests. However, it does not yet have a standardized tool to evaluate the participants’ understanding.Therefore, the purpose ... -
Peranan Perceived Peer Pressure dan Search for Meaning terhadap Academic Resilience Mahasiswa di Surabaya
(UNIVERSITAS TRUNOJOYO MADURA, 2024)Academic resilience is an important factor for university students to navigate through their assignments, as the absence of quality may cause issues. Perceived peer pressure and search for meaning act as major predictors ... -
Joy in the Job via Career Crafting: Konsep Dasar, Aplikasi, dan Arah ke Depan
(Penerbit Universitas Ciputra, 2025) -
ANALISIS STUDI KELAYAKAN BISNIS PEMOTONGAN KERTAS “RUKUN MULIA"
(Universitas Ciputra, 2011)Kebutuhan akan terus mengalami peningkatan dari tahun ke tahun. Peningkatan kebutuhan kertas ini telah mendorong pertumbuhan industri yang terkait dengan kertas, salah satunya adalah jasa pemoton gan kertas. Secara umum, ... -
PENGARUH HARGA, KUALITAS PRODUK DA N KUALITAS LAYANAN TERHADAP KEP U A SAN KONSUMEN GOEBOEG DJAMOER
(Universitas Ciputra, 2012)Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh yang signifikan baik secara simultan maupun secara parsial antara harga, kualitas produk dan kualitas layanan terhadap kepuasan konsumen Goeboeg Djamoer. ... -
PENGARUH PERPUTARAN KAS DAN PERPUTARAN PERSEDIAAN TERHADAP NET PROFIT MARGIN PADA BISNIS MAKANAN MEETING POINT CAFÉ DI CIPUTRA WATERPARK
(Universitas Ciputra, 2012)Penelitian ini bertujuan untuk menjelaskan pengaruh perputaran kas dan perputaran persediaan terh adap net profit margin perusahaan Meeting Point Café. Penelitian ini merupakan penelitian deskriptif kuantitatif. Data yang ... -
SKRIPSI PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN TOKO TANJUNG ELECTRONIC’S
(Universitas Ciputra, 2011)Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari variabel - variabel yang terdapat dalam kualitas layanan, yaitu variabel bukti fisik ( tangible ), keandala n ( reliability ), daya tanggap ( responsiveness ... -
STUDI KELAYAKAN BISNIS PADA USAHA RESTORAN “ HOUSE OF GURAMI ” DI SURABAYA
(Universitas Ciputra, 2011)Studi kelayakan bisnis restoran House of Gurami berdiri di ruko G - Walk Citraland Surabaya. Studi kelayakan bisnis ini dikaji dari aspek pemasaran, aspek hukum, aspek teknis, aspek manajemen dan aspek keuangan. Tujuan ... -
PENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PT. THAMARGA JAYA SEJAHTERA SURABAYA
(Universitas Ciputra, 2010)Tujuan dari penelitian ini adalah untuk mengetahui signifikansi dan pengaruh variabel product quality , product feature dan product design terhadap customer satisfaction dan customer loyalty PT. Thamarga Jaya Sejahtera ... -
PERANCANGAN BRANDING KREATIF UNTUK STUDENT LOUNGE DI SURABAYA
(Universitas Ciputra, 2012)