Browsing by Author "Padmalia, Metta"
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Agile Marketing Capability, Family Harmony, and Family Business Resilience: Key Factors to Face Multiple Disruption
Padmalia, Metta; Utami, Ch. Whidya; Sumaji, Yoseva Maria Pujirahayu (International Conference on Creative Design, Business and Society (ITS), 2023)In the context of adjusting to diverse shocks, this study sought to examine the relationship between agile marketing capability, family harmony, and family business resilience. The duration of the company’s existence also ... -
Analisis Perbedaan Persepsi Family Business Brand Lintas Generasi pada Angkatan VIII Family Business Universitas Ciputra
Padmalia, Metta (Universitas Mercu Buana, 2020-02)enelitian bertujuan untuk menganalisis perbedaan persepsi tiga dimensi family business brand (family firm identity, family firm image, dan family firm reputation) antara incumbent- keluarga, incumbent-non-keluarga, dan ... -
Analisis Willingness to Pay dan Pengaruh Variabel Pendapatan, Jumlah Tanggungan Rumah Tangga, Usia, Akses ke Sekolah Terhadap Pemilihan serta Pengembangan Strategi Pengelolaan Sekolah
Utami, Ch. Whidya; Padmalia, Metta (Business and Finance Journal, 2021)The purpose of this study is to estimate and analyze the willingness to pay and fax tor the factors that affect the willingness to pay at high school in Semarang. The method used is contingent valuation method (CVM) and ... -
ANALYSIS OF INNOVATION, PROACTIVE, AND RISK TAKING AS PRESENTATIONS OF ENTREPRENEURIAL ORIENTATION TOWARDS BUSINESS SUCCESS OF SECOND AND THIRD GENERATION FAMILY BUSINESS IN INDONESIA
Utami, Ch. Whidya; Tambunan, Damelina Basauli; Padmalia, Metta (Universitas Ciputra, 2021)This study is aimed to analyze the effect of entrepreneurial orientation towards the business success of second and third generation family businesses in Indonesia. The entrepreneurship orientation covers three indicators ... -
Anthology Entrepreneurship
Tambunan, Damelina Basauli; Utami, Ch. Whidya; Kodrat, David Sukardi; Sienatra, Krismi Budi; Melinda, Tina; Herdinata, Christian; Efrata, Tommy C.; Susanto, Hendro; Dwi Radianto, Wirawan Endro; Christian, Timotius Febry; Nainggolan, Romauli; Pebruanto, Dwi Sunu Widyo; Hongdiyanto, Charly; Effendy, Junko Alessandro; Setiobudi, Auditia; Teofilus; Sitepu, Sri Nathasya Br; Dewi, Liliana; Marlina, Maria Asumpta Evi; Santoso, Eko Budi; Christian, Sonata; Kristanti, Lili; Padmalia, Metta; Ongkowijoyo, Gracia; Sudyasjayanti, Christina; Susilo, Edra Brahmantya; Hananto, Akhyari; Dwi Ramdhana, Aditya Agung; Tanain, Christoper Alessandro (Penerbit Universitas Ciputra, 2021) -
Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy
Utami, Ch. Whidya; Padmalia, Metta; Sudyasjayanti, Christina; Evandro, Yosef (Universitas Ciputra Surabaya, 2021)The effort in developing the economy and reducing unemployment in Indonesia is through entrepreneurship. In order to conduct business well, entrepreneurs need to be motivated by several factors in order to have the ... -
Desain Triangulasi Konkuren dalam Menganalisis Model 3I Marketing 3.0 sebagai Entrepreneurial Marketing Usaha Mikro Kecil Menengah Menghadapi Masyarakat Ekonomi ASEAN
Padmalia, Metta; Immanuel, Dewi Mustikasari (Jurnal Ekonomi dan Bisnis (JEB) UKSW, 2016-12)Entrepreneurial Marketing adalah kegiatan pemasaran oleh usaha dengan skala kecil menengah (UMKM) menggunakan pendekatan kewirausahaan. Perhatian pemerintah masih kurang optimal terhadap penerapan entrepreneurial marketing ... -
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK GREEN LABEL BERDASARKAN ASPEK-ASPEK GREEN PRODUCT DAN GETOK TULAR
Padmalia, Metta (Universitas Maranatha, 2018-05)Penelitian dilakukan untuk mengidentifikasi karakteristik konsumen untuk produk dengan green label, menganalisis pengaruh aspek-aspek green product dan getok tular terhadap keputusan pembelian produk green label. Metode ... -
Discriminant Analysis of E-Marketing Mix in Online Purchasing Decision and its Implication for Millenials Students Education
Padmalia, Metta (Universitas Merdeka Malang, 2019-12)The study aims to analyze the variables of e-marketing mix (product, price, place, promotion, personalization, privacy, customer service, community, site, and sales promotion) that can differentiate consumer purchasing ... -
The Effect of A Digital Financial Literacy on Financial Performance of Msmes: A Quasi-Experimental Study Supporting SDG
Nainggolan, Romauli; Padmalia, Metta; Sitepu, Rismawati; Andrina, Anak Agung Ayu Puty; Win, Thinzar (Editora Alumni In, 2025)Objective: The objective of this study is to examine the impact of a digital financial literacy program on the financial performance of micro, small, and medium enterprises in West Java and North Sumatra. The aim is to ... -
EKSPLORASI FAKTOR-FAKTOR KEGAGALAN BISNIS HEXA PRASINDO
Royanto, Darwin; Mustikarini, Carolina Novi; Padmalia, Metta (Podomoro University, 2016-04-01)Hexa Prasindo adalah usaha kecil menengah (UKM) yang bergerak di bidang makanan dan minuman di Surabaya. Selama tahun 2014, penjualan Hexa Prasindo tidak terlalu buruk, kemudian pada akhir tahun penjualan produk-produk ... -
Faktor Faktor yang Merefleksikan Family Business Brand Dalam Perspektif Generasi Penerus Perusahaan Keluarga Pada Family Business Community Universitas Ciputra
Fayola, Annisa Aisyah; Padmalia, Metta; Effendy, Junko Alessandro (Management Departement of Institut Shanti Bhuana, 2021)Penelitian ini dilakukan untuk mengetahui faktor-faktor yang dapat merefleksikan family business brand dalam perspektif generasi penerus perusahaan keluarga. Pengumpulan data penelitian disebarkan sebanyak 135 responden ... -
FAKTOR – FAKTOR YANG MEREFLEKSIKAN SPIRIT INTRAPRENEURSHIP PADA MAHASISWA CORPORATE ENTREPRENEURSHIP UNIVERSITAS CIPUTRA
Wijaya, Yensen Fernando; Padmalia, Metta; Effendy, Effendy (Derema (Development Research of Management), 2021)Corporate entrepreneurship is a lecture that is provided by University Ciputra. The purpose of providing corporate entrepreneurship lecture is to facilitate students who want to be professionals at a company. In order ... -
Faktor-faktor yang Mempengaruhi Intensi Entrepeneurial pada Siswa dan Mahasiswa di Surabaya
Sienatra, Krismi Budi; Padmalia, Metta (STIE ASIA, 2018-05-07)Penelitian ini bertujuan untuk melihat pada tahap awal lahirnya sebuah bisnis atau pada tahapan konsepsi dan persiapan. Secara lebih spesifik, tujuan dari penelitian ini adalah mengembangkan dan menguji secara empiris ... -
Identifikasi Pengaruh Budaya Entrepreneurship Universitas Ciputra terhadap Sustainability Business Project Mahasiswa
Immanuel, Dewi Mustikasari; Padmalia, Metta (Universitas Kristen Satya Wacana, 2015-11-19)Small and Medium Enterprises (SMEs) has been proven able to give positive contribution to Indonesian economic growth and has become one of the pillars of Indonesian’s economy. However, recently there is a concern regarding ... -
Identifikasi Peranan Orang Tua Wirausaha dalam Pembentukan Karakter Entrepreneurial Spirit dan Keberlangsungan Business Project Mahasiswa Universitas Ciputra
Immanuel, Dewi Mustikasari; Padmalia, Metta (Fakultas Ekonomika dan Bisnis, Universitas Kristen Satya Wacana, 2016-08-01)Penelitian ini bertujuan untuk mengetahui apakah karakter semangat kewirausahaan mahasiswa Universitas Ciputra, yang diharapkan membuat mereka sukses di masa depan sebagai pengusaha, dipengaruhi oleh orang tua yang berkarir ... -
THE IMPLEMENTATION OF MARKETING 3.0 TO MSMES IN SURABAYA CITY
Padmalia, Metta; Immanuel, Dewi Mustikasari (Universitas Ciputra, 2018-07)The role of Micro, Small and Medium Enterprises (SMEs) is very important as an economic force to countries, especially developing countries like Indonesia. However, the role of the government is still ineffective to support ... -
THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION ON ONLINE SHOP IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY
Hongdiyanto, Charly; Padmalia, Metta; Gosal, Gladys Greselda; Wahanadie, Devi Vionita (2020-09-01)The aim of this study is to determine whether E-Service Quality and E-Recovery influences repurchase intention in online stores in Surabaya by using customer loyalty as a mediator. This research was conducted from January ... -
Inovasi Entrepreneurial Marketing bagi Bisnis Start-Up Online untuk Memperkuat Merek melalui Pop-Up Stores
Padmalia, Metta (PPM & Universitas Brawijaya, 2015-11-24)Entrepreneurial Marketing merupakan kegiatan pemasaran oleh usaha dengan skala kecil menengah menggunakan pendekatan kewirausahaan. Pelaku bisnis yang mampu merespon kondisi pasar dengan cepat dan mengantisipasi perubahan ... -
Manajemen Stratejik: Konsep dan Kasus
Dewi, Yuli Kartika; Padmalia, Metta (Manajemen Stratejik: Konsep dan Kasus, 2022)