ANALYSIS OF BONIFOOD MAKMUR AS A STARTUP BUSINESS

Abstract

ANALYSIS OF BONIFOOD MAKMUR AS A START-UP BUSINESS: PROBLEMS AND ALTERNATIVE SOLUTIONS

Starting a business is not easy, especially if there is more than one business owner. Start-up business, in particular, cannot afford to fail. This study analyzes the problems that often arise in today's business set up and the alternative solutions for these problems. Using qualitative method, this research dissects the relationship between co-founders. Interviews are conducted towards people who are closely related to the company, which include the co-founders, facilitator, and a close friend of the co-founders. Equipped with the company data and interview data, the study observes Bonifood Makmur's progress as a newly established business for a year. This study focuses on the aspects of teamwork, job description, and motivation. Study results indicate several problems which seem to be the cause for the company's low performance. These problems include the absence of a clear job description and minimum working hours, poor communication and time management, and the inexistence of profit sharing in the form of salaries. These problems are mainly caused by the co-founders' failure to create a written agreement at the start of the business establishment. This research concludes that any problem or deficiency that occurs in Bonifood Makmur is caused by the absence of a written agreement between the cofounders. Moreover, these problems are the main cause for the company's inability to meet the target. Suggestions from this research include creating a written agreement which consists of clear job descriptions, making a work schedule, limiting the authority of each person, and sharing profit.