| dc.contributor.author | ADRIAN, LOUIS GREGORIUS | |
| dc.date.accessioned | 2022-01-07T01:43:06Z | |
| dc.date.available | 2022-01-07T01:43:06Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4029 | |
| dc.description | The purpose of this study is to see the promotion strategy of the Kawi Lounge Sheraton Hotel & Towers Surabaya in increasing the number of guests during the new normal period. This research is a qualitative strategy study. Data collection was carried out by in-depth interviews with one expert informant, two manager informants and two consumer informants. The data technique in this study was conducted by interviewing including promotional aspects such as the promotion mix of promotional strategies. Furthermore, the results of the interview will be validated by data triangulation by comparing the interview data with the observation data during the field. The results showed that the Kawi Lounge promotion strategy consisted of eight aspects, namely promotional objectives, promotional targets, advertising, personal selling, digital marketing, sales promotion, below the line and above the line. | en_US |
| dc.description.abstract | Tujuan dari penelitian ini yaitu untuk mengetahui strategi promosi Kawi Lounge Sheraton Hotel & Towers Surabaya dalam meningkatkan jumlah tamu selama masa new normal. Penelitian ini merupakan penelitian kualitatif strategi. Pengumpulan data dilakukan dengan wawancara mendalam terhadap satu informan ahli, dua informan pengelola dan dua informan konsumen. Teknik pengumpulan data dalam penelitian ini dilakukan dengan wawancara meliputi aspek promosi seperti bauran promosi strategi promosi Selanjutnya, hasil dari wawancara akan diperiksa keabsahannya dengan triangulasi data dengan membandingkan data hasil wawancara dengan data observasi selama di lapangan. Hasil penelitian menunjukan bahwa strategi promosi Kawi Lounge terdiri dari delapan aspek yaitu tujuan promosi, target promosi, advertising, personal selling, pemasaran digital, promosi penjualan, below the line dan above the line. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Kawi Lounge | en_US |
| dc.subject | New Normal | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Sheraton | en_US |
| dc.subject | Strategi Promosi | en_US |
| dc.title | STRATEGI PROMOSI KAWI LOUNGE SHERATON HOTEL & TOWERS SURABAYA DALAM MENINGKATKAN JUMLAH TAMU SELAMA MASA NEW NORMAL | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0712037903 | |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 40217039 | |
| dc.identifier.dosenpembimbing | AGOES TINUS LIS INDRIANTO | |
