| dc.contributor.author | KINANTI, NADHA | |
| dc.date.accessioned | 2022-01-11T05:05:14Z | |
| dc.date.available | 2022-01-11T05:05:14Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4088 | |
| dc.description | The purpose of this study is to determine the influence of social media Instagram,
product quality, and promotion towards increase sales volume at Ewoel Cafe
Surabaya. The population used in this research are all Ewoel Cafe consumers who
have made transactions, while the number of samples examined as many as 160
consumers who had transacted at least twice, aged between 17-50 years, and had
an Instagram account. Data collection techniques in this research were taken by
distributing online questionnaires in the form of google form and measured based
on a Likert scale. The variables used are social media Instagram, product quality,
promotion as the independent variable and sales volume as the dependent variable.
Furthermore, the researcher processed the data using SPSS 20 for windows
program to obtain significant results in this research. Based on the results of the
research analysis, it was found that the hypothesis was that social media Instagram
had an influence on sales volume, product quality had an influence on sales volume,
promotion had an influence on sales volume, and the three variables simultaneously
had an influence on sales volume so that it could be said that all independent
variables had an influence on the dependent variable partially or simultaneously. | en_US |
| dc.description.abstract | Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh media sosial Instagram,
kualitas produk, dan promosi terhadap volume penjualan di Ewoel Cafe Surabaya.
Populasi yang digunakan adalah seluruh konsumen Ewoel Cafe yang pernah
melakukan transaksi, sedangkan sampel yang ditetapkan oleh peneliti sebanyak 160
orang konsumen yang pernah bertransaksi minimal dua kali, berusia antara 17-50
tahun, dan memiliki akun Instagram. Teknik pengumpulan data dalam penelitian
ini diambil dengan membagikan kuesioner online berupa google form dan diukur
berdasarkan skala Likert. Variabel yang digunakan yaitu media sosial Instagram,
kualitas produk, promosi sebagai variabel bebas dan volume penjualan sebagai
variabel terikat. Selanjutnya, peneliti mengolah data menggunakan program SPSS
20 for windows untuk memperoleh hasil yang signifikan dalam penelitian.
Berdasarkan hasil analisis penelitian didapatkan hipotesis yaitu media sosial
Instagram berpengaruh terhadap volume penjualan, kualitas produk berpengaruh
terhadap volume penjualan, promosi berpengaruh terhadap volume penjualan, dan
ketiga variabel tersebut berpengaruh secara simultan terhadap volume penjualan
sehingga dapat dikatakan seluruh variabel bebas memiliki pengaruh terhadap
variabel terikat secara parsial maupun simultan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Media Sosial Instagram | en_US |
| dc.subject | Promosi | en_US |
| dc.subject | Volume Penjualan | en_US |
| dc.title | PENGARUH MEDIA SOSIAL INSTAGRAM, KUALITAS PRODUK, DAN PROMOSI TERHADAP PENINGKATAN VOLUME PENJUALAN | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0707055601 | |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 40217090 | |
| dc.identifier.dosenpembimbing | JE SUTANTO | |
