| dc.contributor.author | HADI, TIRZA ELDAD | |
| dc.date.accessioned | 2022-01-12T07:32:58Z | |
| dc.date.available | 2022-01-12T07:32:58Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4119 | |
| dc.description | The purpose of this research is to determine the effect of quality product, price, and promotion on purchase intention at Noni Bakery & Snack Bekasi. Population used in this research were 110 people who had bought frozen puff pastry at Noni Bakery & Snack Bekasi and were aged 15-55 years. this research uses descriptive quantitative research method and purposive sampling technique. The technique of data collection in this research is conducted through questionnaires distribution using Likert scale instrument. Variables in this research are quality product, price, and promotion as the independent variable and purchase intention as the dependent variable. Furthermore, the researcher process the data uses IBM SPSS Statistics 20 to obtain significant conclusions based on these results. Statistics 20, it can be concluded from the results of this research that quality product has a positive and significant effect on purchase intention, price has a positive and significant effect on purchase intention, and promotion has a positive and significant effect on purchase intention. | en_US |
| dc.description.abstract | Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk, harga, dan promosi terhadap minat beli di Noni Bakery & Snack Bekasi. Populasi yang digunakan dalam penelitian ini adalah 110 orang yang sudah pernah membeli puff pastry frozen di Noni Bakery & Snack Bekasi dan berumur 15-55 tahun. Penelitian ini menggunakan metode pembagian kuesioner yang menggunakan instrument skala Likert. Variabel penelitian yang digunakan peneliti adalah kualitas produk, harga, dan promosi sebagai variabel bebas serta minat beli sebagai variabel terikat. Selanjutnya, peneliti mengolah data hasil penelitian menggunakan IBM SPSS Statistics 20 untuk memperoleh kesimpulan yang signifikan berdasarkanhasil penelitian tersebut. Berdasarkan pengujian hipotesis yang telah dihitung menggunakan IBM SPSS Statistics 20, maka dapat disimpulkan dari hasil penelitian ini yaitu kualitas produk berpengaruh positif dan signifikan terhadap minat beli, dan promosi berpengaruh positif dan signifikan terhadap minat beli. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Minat Beli | en_US |
| dc.subject | Promosi | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOS I TERHADAP MINAT BELI DI NONI BAKERY & SNACK BEKASI | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0728086501 | |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 40217024 | |
| dc.identifier.dosenpembimbing | Tina Melinda | |
