| dc.contributor.author | ARDY, CYNTHIA KOMALA | |
| dc.date.accessioned | 2022-01-17T06:34:15Z | |
| dc.date.available | 2022-01-17T06:34:15Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4179 | |
| dc.description | The purpose of this research is to find out the effect of social media
marketing and marketplace marketing on buying interest on Tree-X products. Tree X company runs in wooden gifts and merchandises. The variables in this research
consist of social media marketing (X1), marketplace marketing (X2), and buying
interest (Y). Data collection through online questionnaire distribution with the total
sample of 100 respondents. Sampling uses purposive sampling technique. This
research uses quantitative method and multiple linear regression analysis. The
results of this research are social media marketing affects positive on buying
interest and marketplace marketing affect positive on buying interest. The
correlation value between social media marketing and marketplace marketing
variables on buying interest variable is 75% can be concluded there is close
relationship between independent variable and dependent variable in this research.
The results of t test are social media marketing affects significant on buying interest
of Tree-X products, marketplace marketing affects significant on buying interest of
Tree-X products. The results of F test are social media marketing and marketplace
marketing simultaneously have significant effect on buying interest of Tree-X
products. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing
dan marketplace marketing terhadap minat beli produk Tree-X. Perusahaan Tree X bergerak dibidang wooden gift and merchandise. Variabel dalam penelitian ini
terdiri dari social media marketing (X1), marketplace marketing (X2), dan minat
beli (Y). Pengumpulan data melalui penyebaran kuesioner online dengan jumlah
sampel sebanyak 100 responden. Pengambilan sampel menggunakan teknik
purposive sampling. Penelitian ini menggunakan metode kuantitatif dan analisis
regresi linier berganda. Hasil dari penelitian ini adalah social media marketing
berpengaruh positif terhadap minat beli dan marketplace marketing berpengaruh
positif terhadap minat beli. Nilai korelasi antara variabel social media marketing
dan marketplace marketing terhadap variabel minat beli adalah sebesar 75% dapat
disimpulkan terjadi hubungan erat antara variabel independen dengan variabel
dependen dalam penelitian ini. Hasil uji t adalah social media marketing
berpengaruh secara signifikan terhadap minat beli produk Tree-X, marketplace
marketing berpengaruh secara signifikan terhadap minat beli produk Tree-X. Hasil
uji F adalah social media marketing dan marketplace marketing secara bersama sama mempunyai pengaruh yang signifikan terhadap minat beli produk Tree-X | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | social media marketing | en_US |
| dc.subject | marketplace marketing | en_US |
| dc.subject | minat beli | en_US |
| dc.title | PENGARUH SOCIAL MEDIA MARKETING DAN MARKETPLACE MARKETING TERHADAP MINAT BELI PRODUK TREE-X | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0717117704 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117232 | |
| dc.identifier.dosenpembimbing | ROMAULI NAINGGOLAN | |
