| dc.contributor.author | Likumahwa, Denny Deschamps | |
| dc.date.accessioned | 2022-01-17T08:17:41Z | |
| dc.date.available | 2022-01-17T08:17:41Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4191 | |
| dc.description | The purpose of this research is to find out the effect of non-halal perception and
product variations on purchase intention. The population in this research uses
respondents of Universitas Ciputra students who know Sesari Base product and
have ever bought. The sample that is used this research is 96 respondents. The
data analysis technique is processed using SPSS with Validity Test, Reliability
Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient
of Determination Test, F Test and T Test. From the result of the research, it is
obtained the result : (1) non-halal perception affects significant positive on
purchase intention. (2) Product variations affects significant positive effect on
purchase intention. Therefore, this research has great result of independent
variable effect on purchase intention is 52.4%. | en_US |
| dc.description.abstract | Penelitian ini memiliki tujuan untuk mengetahui pengaruh persepsi non halal dan
variasi produk terhadap minat beli. Populasi dalam penelitian ini menggunakan
responden mahasiswa Universitas Ciputra, mengetahui produk Sesari Base dan
belum pernah membeli. Sampel yang digunakan dalam penelitian ini sebanyak 96
responden. Teknik analisis data diolah menggunakan SPSS dengan Uji Validitas,
Uji Reabilitas, Uji Asumsi Klasik, Analisis Regresi Linear Berganda, Uji
Koefisien Determinasi, Uji F dan Uji T . Dari hasil penelitian diperoleh hasil : (1)
persepsi non halal berpengaruh positif signifikan terhadap minat beli. (2) Variasi
produk berpengaruh positif signifikan terhadap minat beli. Sehingga penelitian ini
memiliki hasil besarnya pengaruh variabel bebas terhadap minat beli adalah
52,4% | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Persepsi Non Halal | en_US |
| dc.subject | Variasi Produk | en_US |
| dc.subject | Minat Beli | en_US |
| dc.title | PENGARUH PERSEPSI NON HALAL DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA BISNIS SESARI BASE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0719068108 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117209 | |
| dc.identifier.dosenpembimbing | CLIFF KOHARDINATA | |
