| dc.contributor.author | Wibisono, Dicky Reyhan | |
| dc.date.accessioned | 2022-01-17T09:02:51Z | |
| dc.date.available | 2022-01-17T09:02:51Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4196 | |
| dc.description | This research was conducted to analyze the influence of Corporate Social
Responsibility (CSR), corporate reputation, and customer trust towards customer
loyalty of Citinine Property Indonesia. To collect the data, the researcher
distributed 116 questionnaires to mostly 31-40 years old respondents, using
purposive sampling methods. 112 questionnaires were distributed and processed.
This research used multiple regression analysis to investigate the influence
of the independent variables on the dependent variable. the result shows all of the
independent variables have a positive relationship with the dependent variable.
The t-test result indicates that Citinine Property Indonesia independent
variables influence customer loyalty, CSR (Sig value=0,059) does not have a
significant relationship with customer loyalty, while corporate reputation (Sig
value=0,001), and customer trust (Sig value=0.000) have a significant relationship
towards the customer loyalty. | en_US |
| dc.description.abstract | Penelitian ini dilakukan untuk menganalisis pengaruh corporate social
responsibility (CSR), reputasi perusahaan, dan kepercayaan nasabah terhadap
loyalitas nasabah Citinine Property Indonesia. Untuk mengumpulkan data,
peneliti menyebarkan 116 kuesioner kepada sebagian besar responden berusia
31-40 tahun, dengan menggunakan metode purposive sampling. Ada 112
kuesioner yang layak untuk diolah.
Penelitian ini menggunakan analisis regresi berganda untuk mengetahui
pengaruh variabel bebas terhadap variabel terikat. hasil penelitian menunjukkan
semua variabel independen memiliki hubungan yang positif dengan variabel
dependen.
Hasil uji t menunjukkan bahwa variabel independen Citinine Property
Indonesia berpengaruh terhadap loyalitas pelanggan, CSR (nilai Sig=0,059)
tidak memiliki hubungan yang signifikan dengan loyalitas pelanggan, sedangkan
reputasi perusahaan (nilai Sig=0,001), dan kepercayaan pelanggan (nilai Sig=
0,000) memiliki hubungan yang signifikan terhadap loyalitas pelanggan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Tanggung Jawab Sosial Perusahaan (CSR) | en_US |
| dc.subject | Reputasi Perusahaan | en_US |
| dc.subject | Kepercayaan Pelanggan | en_US |
| dc.subject | Loyalitas Pelanggan | en_US |
| dc.title | THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, CORPORATE REPUTATION, AND CUSTOMER TRUST ON CUSTOMER LOYALTY OF CITININE PROPERTY INDONESIA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0723127601 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10317056 | |
| dc.identifier.dosenpembimbing | SONATA CHRISTIAN | |
