| dc.contributor.author | Saputra, Gede Dennis Arya Eka | |
| dc.date.accessioned | 2022-01-18T06:29:53Z | |
| dc.date.available | 2022-01-18T06:29:53Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4217 | |
| dc.description | Every start-up business is expected to be able to develop and
obtain maximum results in sale. The development on globalization
era requires a business to adapt on sale techniques. The purpose of
this research is to understand the effect of content creation (X1),
content sharing, community building and connecting (X4) on sale
decision of Eka Coffee. The population of this research is Eka Coffee
buyers who have purchased Eka Coffee products at least once.
Sampling technique uses saturated sample technique. The data
collection method is done out by distributing online questionnaires to
responded of 43 Eka Coffee consumers. This research uses
quantitative method. Output of this research is to show that there is
impact as using social media marketing as accurate by showing there
is benefit from content sharing, community building, connecting and
content creation that simulate consumers’ intention on doing make
purchase decision of Eka Coffee products. | en_US |
| dc.description.abstract | Setiap bisnis rintisan diharapkan mampu berkembang dan
memperoleh hasil yang maksimal dalam penjualan. Perkembangan
terhadap era globalisasi mengharuskan sebuah bisnis untuk
beradaptasi terhadap teknik-teknik penjualan. Tujuan dari penelitian
ini untuk memahami pengaruh dari content creation (X1), content
sharing, community building dan connecting (X4) terhadap
Keputusan Penjualan Eka Coffee (Y1). Populasi penelitian ini adalah
pembeli Eka Coffee yang telah membeli produk Eka Coffee minimal
satu kali. Teknik pengambilan sampel menggunakan teknik sampel
jenuh. Metode pengumpulan data dilakukan dengan membagikan
kuesioner online kepada responden sebanyk 43 konsumen Eka
Coffee. Penelitian ini menggunakan metode kuantitatif. Output dari
studi ini untuk menunjukan bahwa terdapat dampak dari
memanfaatkan media social sebagai alat pemasaran yang tepat
dengan menunjukkan adanya manfaat dari content sharing,
community building, connecting dan content creation yang
merangsang minat konsumen terhadap melakukan keputusan
pembelian produk Eka Coffee. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Media sosial | en_US |
| dc.subject | keputusan pembelian | en_US |
| dc.subject | content creation | en_US |
| dc.subject | content sharing | en_US |
| dc.subject | community building | en_US |
| dc.subject | connecting | en_US |
| dc.title | Analisis Pemasaran Media Sosial Terhadap Keputusan Penjualan Eka Coffee | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0607108201 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117028 | |
| dc.identifier.dosenpembimbing | ELIA ARDYAN | |
