| dc.contributor.author | Mirza, Ghassani Namira | |
| dc.date.accessioned | 2022-01-18T06:53:17Z | |
| dc.date.available | 2022-01-18T06:53:17Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4222 | |
| dc.description | TJOY is a business that runs in fashion field especially Tote Bags which was
established in mid of 2018. The development of Indie fashion trend with the
combination of Tote Bags also makes TJOY inspired to create effectiveness in
community to carry goods. In creative industry that is increased year by year forces
TJOY to do innovation frequently and keeps on developing. In competition of creative
industry, TJOY also gets obstacle due to the competitors that have had brand image
and the products are well known in Indonesia. Thus, TJOY considers some things such
as perceived quality and product features. The purpose of this research is to find out
the effect of perceived quality and product features on purchase intention of TJOY Tote
Bag. The method that is used in this research is quantitative research. The sample that
is used in this research is people of Surabaya City who are fourteen to twenty-five years
old with economic income (allowance / salary) of upper middle class as many as
518,789 people in 2019 by using purposive sampling research technique. The result of
the research proves that perceived quality can affect purchase intention significantly,
while product features can affect purchase intention significantly. This thing is
strengthened by the t calculation value of perceived quality (X1) as 4.395 and product
features (X2) as 5.541, in which both of which have greater value from the table, that
is as 1.977. | en_US |
| dc.description.abstract | TJOY merupakan sebuah bisnis yang bergerak pada bidang fesyen, khususnya Tote
Bag yang didirikan pada pertengahan tahun 2018. Berkembangnya tren fesyen indie
dengan perpaduan Tote Bag juga membuat TJOY terinspirasi untuk menciptakan
keefektifan dalam masyarakat untuk membawa barang bawaan mereka. Dalam industri
kreatif yang semakin tahun semakin meningkat memaksa TJOY untuk selalu
melakukan inovasi dan terus berkembang. Dalam persaingan di industri kreatif ini
TJOY juga mengalami adanya hambatan dikarenakan pesaing kami sudah mempunyai
brand image tersendiri dan produk-produknya sudah dikenal di Indonesia. Sehingga
TJOY mempertimbangkan beberapa hal seperti perceived quality dan prodct feature.
Tujuan penelitian ini mengetahui pengaruh perceived quality dan prodct feature
terhadap minat beli produk Tote Bag TJOY. Metode yang digunakan penelitian ini
adalah penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini penduduk
Kota Surabaya berumur empat belas hingga dua puluh lima tahun dengan pendapatan
ekonomi (uang saku / gaji) golongan menengah keatas sebanyak 518,789 orang pada
tahun 2019 dengan menggunakan teknik penelitian purposive sampling. Hasil pada
penelian membuktikan bahwa perceived quality dapat mempengaruhi minat beli
dengan signifikan, sedangkan product feature dapat mempengaruhi minat beli dengan
signifikan. Hal ini diperkuat dengan nilai thitung Perceived Quality (X1) sebesar 4,395
dan Product Features (X2) sebesar 5,541 dimana keduanya memiliki nilai lebih besar
dari tabel yaitu sebesar 1,977 | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | tote bag | en_US |
| dc.subject | minat beli | en_US |
| dc.subject | perceived quality | en_US |
| dc.subject | product feature | en_US |
| dc.title | PENGARUH PERCEIVED QUALITY DAN PRODUCT FEATURE TERHADAP MINAT BELI TOTE BAG TJOY | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0722087602 | |
| dc.identifier.nidn | 0714039202 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117258 | |
| dc.identifier.dosenpembimbing | DAMELINA BASAULI TAMBUNAN | |
| dc.identifier.dosenpembimbing | YOSEVA MARIA PUJIRAHAYU SUMAJI S.E.,M.M.,M.B.A. | |
