| dc.contributor.author | SUSILO, GIOLANDRO ERIC | |
| dc.date.accessioned | 2022-01-18T07:58:45Z | |
| dc.date.available | 2022-01-18T07:58:45Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4233 | |
| dc.description.abstract | Penelitian dilakukan untuk mengetahui pengaruh persepsi harga, kualitas
produk, dan persepsi nilai terhadap keputusan pembelian pelanggan Babibong.
Penelitian ini dilatar belakangi oleh penelitian untuk mengetahui apa saja yang
mempengaruhi konsumen dalam membeli produk ricebowl Babibong, yang mengarah
pada variabel persepsi harga, kualitas produk, dan persepsi nilai. Tujuan penelitian ini
juga untuk mengetahui indikator apa saja yang mempengaruhi keputusan pembelian
pelanggan Babibong. Metode yang digunakan untuk pengumpulan data dalam
penelitian ini adalah purposive sampling yaitu populasi disaring dengan kriteria
tertentu, dan populasinya dikumpulkan dari media sosial Instagram Babibong. Sampel
yang digunakan untuk penelitian ini adalah 154 orang yang disebarkan melalui media
online dengan menggunakan kuesioner online dan sudah memenuhi kriteria yang
dipersyaratkan. Metode pengolahan data menggunakan uji validitas, uji reliabilitas, uji
normalitas, uji heteroskedatisitas, uji multikolinieritas, uji F, uji t, uji koefisien korelasi
(R), uji koefisien determinasi (R2). Hasil penelitian ini menyimpulkan bahwa persepsi
harga, kualitas produk, dan persepsi nilai berpengaruh signifikan terhadap keputusan
pembelian. Dari hasil pengujian ketiga variabel tersebut dianggap vital bagi keputusan
pembelian pelanggan karena sudah umum digunakan dan terjadi setiap hari. | en_US |
| dc.description.sponsorship | The research is done to find out the effect of perceived price, product quality,
and perceived value on purchase decision of ricebowl Babibong. This research is based
on by research to find out what affects consumers in buying Babibong ricebowl
product, that leads to perceived price, product quality and perceived value variables.
The purpose of this research is to find out what indicator that affects purchase decision
of Babibong customers. The method that is used for data collection in this research is
purposive sampling, that is, the population that is filtered with certain criteria, and its
population is gathered from Babibong Instagram social media. The sample that is used
for this research is 154 people who are distributed through online media by using online
questionnaires and have fulfilled the criteria that is required. Data process method uses
validity test, reliability test, normality test, heteroscedaticity test, multicollinearity test,
F test, t test, correlation coefficient test (R), determination coefficient test (R2). The
result of this research concludes that perceived price, product quality, and perceived
value affect significant on purchase decision. From the test result of those three
variables can be considered vital for customers’s purchase decision, because it is
commonly used and happened daily | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | persepsi harga | en_US |
| dc.subject | kualitas produk | en_US |
| dc.subject | persepsi nilai | en_US |
| dc.subject | keputusan pembelian | en_US |
| dc.title | PENGARUH PERCEIVED PRICE, KUALITAS PRODUK, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN RICEBOWL BABIBONG | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0725019103 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117089 | |
| dc.identifier.dosenpembimbing | AUDITIA SETIOBUDI | |
