| dc.contributor.author | KURNIAWAN, IRVINE | |
| dc.date.accessioned | 2022-01-19T04:23:18Z | |
| dc.date.available | 2022-01-19T04:23:18Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4244 | |
| dc.description | Parfaire is a business that run in food and beverage field that was
established in 2020. The purpose of this research is to find out the effect of product
quality, brand image, and promotion on purchase decision of Parfaire product. The
research use quantitative method as helping tool of instrument of data collection
from questioner. The population of this research is the customer who know Parfaire
product that live in Bali. This sample uses purposive sampling with total respondent
150 people. With the help of SPSS and using multiple linear regression analysis as
data analysis method. From the result of the research shows that product quality,
brand image, and promotion has significant value on purchase decision of Parfaire
product. Based on the result of the above research, the better product quality,
brand image, and promotion that are done by Parfaire therefore there will be
higher purchase decision that are done by the customers. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui efek dari kualitas produk, citra
merek, dan promosi terhadap keputusan pembelian produk Parfaire. Penelitian
menggunakan metode kuantitatif sebagai alat bantu pengumpulan data dari
kuesioner. Populasi dari penelitian ini adalah pelanggan yang mengetahui produk
Parfaire yang tinggal di Bali, dengan sampel menggunakan purposive sampling
dengan responden sebanyaj 150 orang. Dengan bantuan SPSS dan menggunakan
analisis regresi linear berganda sebagai metode analisis data. Dari hasil penelitian
menunjukkan bahwa kualitas produk, citra merek, dan promosi memiliki pengaruh
yang signifikan terhadap keputusan pembelian produk Parfaire. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | kualitas produk | en_US |
| dc.subject | citra merek | en_US |
| dc.subject | promotion | en_US |
| dc.subject | keputusan pembelian | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PARFAIRE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 8954230021 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117287 | |
| dc.identifier.dosenpembimbing | JE SUTANTO | |
