| dc.contributor.author | TANDIONO, JENNIFER | |
| dc.date.accessioned | 2022-01-19T04:47:17Z | |
| dc.date.available | 2022-01-19T04:47:17Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4246 | |
| dc.description | This research is done to find out the effect of social media promotion (instagram)
with customer trust as a mediation on repurchase intention of letterpress.co
products. Seeing from the increasing development of social media, people often
have the intention to reshop online. However, consumers often lack of confidence
on a product in fulfilling promise. In order to collect research data, 110
questionnaires are distibuted to respondents who are above 17 years old and have
ever purchased Letterpress products at least twice, sampling was done by
purposive sampling method. The result of this research is that social media
promotion affects positive and significant on repurchase intention with customer
trust mediation. Thus, it can be concluded that these four hypotheses are
accepted | en_US |
| dc.description.abstract | Penelitian ini dilakukan untuk mengetahui pengaruh social media
promotion (instagram) dengan customer trust sebagai mediasi terhadap
repurchase intention produk letterpress.co. Melihat dari perkembangan social
media yang semakin meningkat, masyarakat sering kali memiliki niat dalam
berbelanja kembali secara online. Namun konsumen seringkali kekurangan
kepercayaan akan suatu produk dalam pemenuhan janji. Guna mengumpulkan
data penelitian menyebarkan 110 kuesioner kepada responden yang berusia diatas
17 tahun dan sudah pernah membeli produk Letterpress minimal sebanyak 2 kali,
pengambilan sampel dilakukan dengan metode purposive sampling. Hasil dari
penelitian ini adalah social media promotion berpengaruh positif dan signifikan
terhadap repurchase intention dengan mediasi customer trust. Sehingga dapat
disimpulkan bahwa 4 hipotesis ini diterima. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Social Media Promotion | en_US |
| dc.subject | Kepercayaan Konsumen | en_US |
| dc.subject | Niat Pembelian Ulang | en_US |
| dc.title | PENGARUH SOCIAL MEDIA PROMOTION (INSTAGRAM) DENGAN CUSTOMER TRUST SEBAGAI MEDIASI TERHADAP REPURCHASE INTENTION PRODUK LETTERPRESS.CO | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0315068305 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117261 | |
| dc.identifier.dosenpembimbing | ARIA GANNA | |
