| dc.contributor.author | MUFLIKHUN, M. HARRYS | |
| dc.date.accessioned | 2022-01-20T07:27:13Z | |
| dc.date.available | 2022-01-20T07:27:13Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4274 | |
| dc.description | This research is entitled "The Influence of Portfolio, Collaboration, and
Social Media Marketing on on Potential Consumers’ Buying Interest of Darimata
Image. This study was conducted to determine the effect of each portfolio,
collaboration, and social media marketing on the buying interest of prospective
Darimata Image consumers.
According to Indef (Institute for Development of Economics and Finance)
(2020), the service sector get the fastest growth. The Secretary General of APJII
(Association of Indonesian Internet Service Providers) revealed that the
penetration of Indonesian internet users had been increased from 2018-2019 of
8.9%. If you look at BPS data, the total population of Indonesia in 2019 was
266,911,900 million people. Thus, the interpretation number of Indonesian
internet users is 196.7 million people. Based on the results of pre-survey that is
done internally by Darimata Image, it is found that three highest factors after the
benchmark is done that is, expanding and improving portfolios, collaboration,
and maximizing social media marketing. The purpose of this research is (1) to
find out the effect of portfolio on buying interest of Darimata Image potential
consumers’ service (2) to find out the effect of collaboration on buying interest of
Darimata Image potential consumers’ service (3) to determine the effect of social
media marketing on buying interest of Darimata Image potential consumers’
service.
This research is quantitative using SPSS 25 a analysisl tool. The number
of respondents that is used in this research is 70 respondents. The results of this
research indicate that portfolio and collaboration affect significantly on buying
interest, while social media marketing does not affect significant on buying
interest. | en_US |
| dc.description.abstract | Skripsi ini berjudul “Pengaruh Portofolio, Kolaborasi, dan Pemasaran
Media Sosial terhadap Minat Beli Calon Konsumen Darimata Image”. Penelitian
ini dilakukan untuk mengetahui pengaruh masing-masing dari portofolio,
kolaborasi, dan pemasaran media sosial terhadap minat beli calon konsumen
Darimata Image.
Menurut Indef (Institute for Development of Economics and Finance)
(2020), sektor jasa mengalami pertumbuhan yang paling pesat. Sekjen APJII
(Asosiasi Penyelenggara Jasa Internet Indonesia) mengungkapkan bahwasannya
penetrasi pengguna internet Indonesia mengalami kenaikan dari tahun 2018-2019
sebesar 8,9%. Bila melihat data BPS, jumlah total penduduk Indonesia pada tahun
2019 berjumlah 266.911.900 juta jiwa. Sehingga penafsiran jumlah pengguna
internet Indonesia yaitu sebesar 196,7 juta jiwa. Berdasarkan hasil pra-survei yang
dilakukan internal Darimata Image ditemukan tiga faktor tertinggi setelah
dilakukannya benchmark yaitu perbanyak dan perbaiki portofolio, kolaborasi, dan
memaksimalkan pemasaran media sosial. Tujuan dilakukannya penelitian ini
adalah (1) untuk mengetahui pengaruh portofolio terhadap minat beli jasa calon
konsumen Darimata Image (2) untuk mengetahui pengaruh kolaborasi terhadap
minat beli jasa calon konsumen Darimata Image (3) untuk mengetahui pengaruh
pemasaran media sosial terhadap minat beli jasa calon konsume Darimata Image.
Penelitian ini bersifat kuantitatif menggunakan SPSS 25 sebagai alat
analisis. Jumlah responden yang digunakan dalam penelitian ini berjumlah 70
reponden. Hasil dari penelitian ini menunjukkan bahwa portofolio dan kolaborasi
berpengaruh secara signifikan terhadap minat beli, sedangkan pemasaran media
sosial tidak berpengaruh signifikan terhadap minat beli. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | portofolio | en_US |
| dc.subject | kolaborasi | en_US |
| dc.subject | pemasaran media sosial | en_US |
| dc.subject | minat beli | en_US |
| dc.title | Pengaruh Portofolio, Kolaborasi, dan Pemasaran Media Sosial terhadap Minat Beli Calon Konsumen Darimata Image | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0719059402 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117307 | |
| dc.identifier.dosenpembimbing | JUNKO ALESSANDRO EFFENDY | |
