| dc.contributor.author | CHOIRUL, MOCHAMAD | |
| dc.date.accessioned | 2022-01-21T06:05:05Z | |
| dc.date.available | 2022-01-21T06:05:05Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4280 | |
| dc.description | UD. Soponyono is a company that runs in manufacturing field. This company has
been established since 1999, that is, a family company. In this research, it is
observed how the effect of product quality, price, promotion on purchase intention
is. Research data is obtained from questionnaire distribution of to research
respondents as many as 103 respondents. The data that is obtained is processed
using multiple linear regression method. The sampling technique that has been
chosen by the researcher is using non-probability sampling technique with
purposive sampling approach in which the technique gives equal opportunity for all
population members that are selected as sample. The results of the research that are
done to find of the significance of product quality effect variable and service quality
on purchase intention of UD. Soponyono products. Significantly product quality
affects on consumers’ purchase intention of UD. Soponyono meatball.
Significantly service quality affect on consumers’ purchase intention on UD.
Soponyono meatball. | en_US |
| dc.description.abstract | UD. Soponyono adalah perusahaan yang bergerak dalam bidang manufaktur.
Perusahaan ini berdiri sejak tahun 1999 yang merupakan perusahaan keluarga.
Dalam penelitian ini diamati bagaimana pengaruh kualitas produk, harga, promoosi
terhadap minat beli. Data penelitian diperoleh dari penyebaran kuisoner kepada
responden penelitian sebanyak 103 responden. Data yang diperoleh diolah
menggunakan metode regresi linier berganda. teknik sampling yang telah dipilih
oleh peneliti yaitu menggunakan teknik sampling non-probability sampling dengan
pendekatan purposive sampling dimana teknik tersebut memberikan peluang yang
sama pada semua anggota populasi yang dipilih sebagai sampel. Hasil penelitian
yang dilakukan untuk mengetahui signifikansi variabel pengaruh kualitas produk
dan kualitas pelayanan terhadap minat beli produk UD.Soponyono. Secara
signifikan kualitas produk berpengaruh terhadap minat beli konsumen bakso UD.
Soponyono. Secara signifikan kualitas pelayanan berpengaruh terhadap minat beli
bakso UD. Soponyono. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | kualitas produk | en_US |
| dc.subject | harga | en_US |
| dc.subject | promosi | en_US |
| dc.subject | minat beli | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, HARGA, PROMOSI TERHADAP MINAT BELI BAKSO UD. SOPONYONO | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0730128504 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117344 | |
| dc.identifier.dosenpembimbing | Wendra Hartono | |
