| dc.contributor.author | MA’LUFIE, MUHAMMAD ALUF | |
| dc.date.accessioned | 2022-01-21T06:33:17Z | |
| dc.date.available | 2022-01-21T06:33:17Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4282 | |
| dc.description | This research is done to find out The Effect of Green Products and Customer Perceived Value
on Purchase Intention of Seribu Satoe Wooden Watch, this research uses quantitative approach
with population that is taken from 133 respondents with purposive sampling technique with
criteria of Seribu Satoe prospective consumers who have interest in Seribu Satoe wooden watch
and domiciled in Surabaya, Gresik. This research uses multiple linear regression analysis method
that is processed through SPSS. The data collection method is done by distributing online
questionnaires through google form. The results of this research indicate that green products,
customer perceived value have significant effect on purchase intention with significant value of t
test result of 0.000 green product variable, and customer perceived value of 0.000, all significant
value are the rate of <0.05. Therefore, it can be concluded that green product variable and
customer perceived value affect partially on purchase intention variable. | en_US |
| dc.description.abstract | Penelitian ini dilakukan untuk mengetahui pengaruh Green Product dan Customer Perceived
Value terhadap Purchase Intention jam tangan kayu Seribu Satoe, penelitian ini menggunakan
pendekatan kuantitatif dengan populasi yang diambil dari 133 responden dengan Teknik
pengambilan Purposive sampling dengan kriteria calon konsumen Seribu Satoe yang memiliki
minat terhadap jam tangan kayu Seribu Satoe dan berdomisili Surabaya, Gresik. Penelitian ini
menggunakan metode analisis regresi linear berganda yang diolah melalui SPSS. Metode
pengumpulan data dilakukan dengan menyebarkan kuisioner online melalui google form. Hasil
penelitian ini menunjukkan bahwa green product, customer perceived value memiliki pengaruh
signifikan terhadap purchase intention dengan nilai signifikansi hasil uji t variabel green product
0,000, dan customer perceived value 0,000 semua nilai signifikansi berada pada angka < 0,05.
Maka dapat di simpulkan bahwa variabel green product dan customer perceived value berpengaruh
secara parsial terhadap variabel purchase intention. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | green product | en_US |
| dc.subject | customer perceived value | en_US |
| dc.subject | purchase intention | en_US |
| dc.title | PENGARUH GREEN PRODUCT DAN CUSTOMER PERCEIVED VALUE TERHADAP PURCHASING INTENTION JAM TANGAN KAYU SERIBU SATOE | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0701026801 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117331 | |
| dc.identifier.dosenpembimbing | THOMAS STEFANUS KAIHATU | |
