| dc.contributor.author | Jayaputra, Richard Darmawan | |
| dc.date.accessioned | 2022-01-28T08:44:15Z | |
| dc.date.available | 2022-01-28T08:44:15Z | |
| dc.date.issued | 2020-01 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4393 | |
| dc.description | The purpose of this research is to find out whether marketing mix (7P) of product, price, promotion, place, people, physical evidence, process affects purchase decision of Kukukriuk chicken kremes. This research method uses quantitative, the population is people who have ever bought Kukukriuk chicken kremes products between September 2019 to December 2021, and from that month it is obtained the people population who buy Kukukriuk chicken kremes product around 100 people. The number of population is 100, and the error level that is expected is 5%, therefore the number of samples that is used 80. The results of this research are marketing mix like product, price, promotion, place, physical evidence and process does not affect significant on purchase decisions of, only people variable affects significant on purchase decision of Kukukriuk products. It is expected that this research can give contribution to the theory about purchase decision, it is also expected that this research can show the effect of 7p marketing strategy (product, price, place, promotion, people, physical evidence, process) on purchase decision. | en_US |
| dc.description.abstract | Tujuan dari penelitian ini adalah untuk mengetahui apakah bauran pemasaran (7P) product, price, promotion, place, people, physical evidence, process berpengaruh terhadap keputusan pembelian kremes ayam Kukukriuk. Metode penelitian ini menggunakan kuantitatif, populasinya adalah orang-orang yang pernah membeli produk kremes ayam Kukukriuk antara bulan September 2019 hingga Desember 2021, dan dari bulan tersebut didapatkan populasi orang yang membeli produk kremes ayam Kukukriuk sekitar 100 orang, Jumlah populasi adalah 100, dan tingkat kesalahan yang dikehendaki adalah 5%, maka jumlah sampel yang digunakan adalah 80. Hasil dari penelitian ini adalah bauran pemasaran product, price, promotion, place, physical evidence dan process tidak berpengaruh signifikan terhadap keputusan pembelian produk Kukukriuk, hanya variabel people berpengaruh signifikan terhadap keputusan pembelian produk Kukukriuk Penelitian ini diharapkan dapat memberikan kontribusi kepada teori mengenai keputusan pembelian, penelitian ini juga diharapkan dapat menunjukan pengaruh strategi pemasaran 7P (product, price, place, promotion, people, physical evidence, process) terhadap keputusan pembelian. | en_US |
| dc.language.iso | id | en_US |
| dc.subject | marketing mix | en_US |
| dc.subject | people | en_US |
| dc.subject | physical evidence | en_US |
| dc.subject | process | en_US |
| dc.subject | keputusan pembelian | en_US |
| dc.title | PERAN BAURAN PEMASARAN (7P) TERHADAP KEPUTUSAN PEMBELIAN KREMES AYAM KUKUKRIUK | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0722029002 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117158 | |
| dc.identifier.dosenpembimbing | TIMOTIUS FEBRY CHRISTIAN WAHYU SUTRISNO | |
