| dc.contributor.author | CARISSA, VIVIAN | |
| dc.date.accessioned | 2022-02-04T07:04:21Z | |
| dc.date.available | 2022-02-04T07:04:21Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4490 | |
| dc.description | This research is done to all of 2020 T’nuners consumers as research object.
The purpose of this research is to find out the effect of non-celebrity credibility and
non-celebrity attractiveness on purchase decision. Non-celebrity credibility and
non-celebrity attractiveness variables a used as independent variables in this
research, purchase decision variable as dependent variable. This research uses
ordinal least square analysis method with SPSS software, with the type of
quantitative research. Sampling technique that is used in this research is non probabilty sampling technique, that is, using all populations as research sample.
This researce sample is all of 2020 T’nuners consumers with the total of 82
respondents. Data collection technique uses google form questionnaires with Likert
scale measurement. The result of the research shows that non-celebrity credibility
and non-celebrity attractiveness have significant effect on purchase decision. | en_US |
| dc.description.abstract | Penelitian ini dilakukan kepada seluruh konsumen T’nuners tahun 2020
sebagai obyek penelitian. Penelitian bertujuan untuk mengetahui pengaruh non celebrity credibility dan non-celebrity attractiveness terhadap keputusan
pembelian. Variabel non-celebrity credibility dan non-celebrity attractiveness
digunakan sebagai variabel independen dalam penelitian ini, variabel keputusan
pembelian sebagai variabel dependen. Penelitian ini menggunakan metode analisis
ordinal least square dengan software SPSS, dengan jenis penelitian kuantitatif.
Tehnik sampling yang digunakan dalam penelitian ini adalah tehnik non-probabilty
sampling, yaitu menggunakan seluruh populasi sebagai sampel penelitian. Sampel
penelitian ini merupakan seluruh konsumen T’nuners tahun 2020 dengan jumlah
sebanyak 82 responden. Tehnik pengumpulan data menggunakan kuesioner google
form dengan pengukuran skala likert. Hasil penelitian menunjukkan bahwa non celebrity credibility dan variabel non-celebrity attractiveness memiliki pengaruh
signifikan terhadap keputusan pembelian. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | non-celebrity credibility | en_US |
| dc.subject | non-celebrity attractiveness | en_US |
| dc.subject | keputusan pembelian | en_US |
| dc.title | PENGARUH NON-CELEBRITY ENDORSER CREDIBILITY DAN ATTRACTIVENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK T’NUNERS | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0730128504 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117360 | |
| dc.identifier.dosenpembimbing | WENDRA HARTONO | |
